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Mobile AdvertisingOpinions

Top 5 programmatic advertising tips for marketers

Aurimas Paulius Girčys, from MEF Member Eskimi shares his top tips for digital marketers to take advantage of programmatic techniques into real-world marketing strategies. Programmatic is this trendy topic, that every digital marketing conference tries to cover. But when we step out of conference presentations into the real world, there…
Sam Hill
January 17, 2018
Guest blogMobile AdvertisingOpinionsPrivacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…
Sam Hill
November 8, 2017
Mobile Advertising

Marketing automation: a market to grow more and more

Ubiquity assesses the growing role of mobile marketing automation as their new white paper explores how the tech and digital transformation will disrupt relationships between customers and enterprises. Estimates are constantly trending upwards: the marketing automation software market is set for for significant increases. According to recent research from Grand…
Sam Hill
September 28, 2017
MEFTVMobile Advertising

Mobile advertising in China is closing in on America

Rangar Kruse, CEO of Smaato shares insights into the state of mobile advertising in China, and reveals that China may soon overtake the US as the highest spending advertising market. We caught up with Ragnar at GMIC Beijing. According to the Smaato Global Trends Report, the United States consistently takes…
Sam Hill
June 17, 2016