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Covid19 Updates

In these unprecedented times MEF is working to gather and share opinions and reactions from across the Mobile ecosystem to the current health crisis and discover how the industry is harnessing innovative mobile technologies to help aid the fight against the global pandemic. An expert panel discuss the use of…

MEFApril 15, 2020

Mobile Advertising Mobile Content Opinions

COVID19: Fake news hits mobile masts, real news shows mobile value

Un-founded conspiracy theories have gone global on the web claiming 5G communication cause COVID19 In the UK two separate incidents saw arsonists setting fire to 5G towers based on this claim Mobile services are helping people in this hard time: mobile payments, advertising, games, business communications are in strong demand

Dario BettiApril 7, 2020

Enterprise Communications Internet of Things Mobile Advertising Mobile Content Mobile Payments Personal Data Wholesale

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Despite the cancellation of MWC Barcelona, many members still travelled to Barcelona and MEF hosted a series of discussion and networking sessions across our programmes. This page brings together the presentations, recordings and interviews from the week that without the need to run from Hall 1 to Hall 8 allowed…

MEFFebruary 28, 2020

Enterprise Communications MEFTV Mobile Advertising

The 3-Minute Digital Marketing Test

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.

MEFFebruary 6, 2020

Mobile Advertising Mobile Content Personal Data

TIK TOK under review by European Privacy authorities

The Italian authority for Privacy (GPDP) has launched a co-ordinated action to review the risks linked with the TikTok app – an attempt to protect children’s privacy rights. TikTok is a social network that allows creating and sharing audios, videos, and pictures, used by millions of mostly young users worldwide.…

Dario BettiJanuary 29, 2020

Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…

Tim GreenJanuary 22, 2020

Mobile Advertising Personal Data Regulation

RTB advertising: ICO threatens punishments, more work to be done

Six months after its first warning the UK Privacy Regulator (ICO) is making clear that the issues with RTB online advertising have not gone away, and it is now threatening to punish companies that are misbehaving. The analysis from ICO shows that sensitive personal information is shared by some advertising…

Dario BettiJanuary 21, 2020

Enterprise Communications Guest blog Mobile Advertising

Consumers are 35x more likely to open mobile messages than emails

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…

MEFDecember 12, 2019

Mobile Advertising Mobile Payments

MAD//Fest: Digital-only banks prepare for the mainstream

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… Millions of people have opened accounts with new mobile-focused banks. But most of them…

MEFDecember 11, 2019

Enterprise Communications Mobile Advertising Partner Event

MAD//Fest: MEF sends a (rich) message to the marketers

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… In my role as features editor of the MEF, I have moderated many many…

Tim GreenDecember 2, 2019

Covid19 Updates

COVID19: Fake news hits mobile masts, real news shows mobile value

Member only - Log in to view!

The 3-Minute Digital Marketing Test

MAD//Fest: Can eye get your attention?

Consumers are 35x more likely to open mobile messages than emails

MAD//Fest: Digital-only banks prepare for the mainstream

MAD//Fest: MEF sends a (rich) message to the marketers

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