Mobile Advertising Archives - Page 3 of 5

MAD//Fest: Digital-only banks prepare for the mainstream

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… Millions of people have opened accounts with new mobile-focused banks. But most of them…

MEFDecember 11, 2019

Enterprise Communications Mobile Advertising Partner Event

MAD//Fest: MEF sends a (rich) message to the marketers

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… In my role as features editor of the MEF, I have moderated many many…

Tim GreenDecember 2, 2019

Enterprise Communications Mobile Advertising Mobile Content Wholesale

Member only - Log in to view!

MAD//Fest London 2019 is a celebration of the brands, businesses and people who are pushing the boundaries of innovation and leaving their footprint on culture, the economy and society. 4,500 leaders to attend the award-winning invite-only marketing, advertising and disruption festival launched in 2018 to challenge the status quo of…

MEFNovember 26, 2019

Enterprise Communications Internet of Things Mobile Advertising Mobile Content Mobile Payments Personal Data

Member only - Log in to view!

MEF Connects 2019 took place in London on 7th October and brought together members from MEF’s different working groups to exchange updates and explore key trends across the mobile ecosystem. We were joined by analysts and industry experts to facilitate knowledge sharing across the different topics. Watch the videos and…

MEFOctober 16, 2019

Mobile Advertising Personal Data

Dmexco 2019: is adtech facing an existential trust crisis?

On one hand, personalised online advertising. On the other, privacy. Can there ever be both? Tim Green traveled to Germany for Dmexco to witness an industry wrestling with a very big question. Here are the titles of some of the conference sessions at this year’s Dmexco event.The Trust Revolution. Making…

MEFSeptember 25, 2019

Event Mobile Advertising Personal Data

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

The world’s digital marketers travelled to Cologne for Dmexco last week. Tim Green went too. What did they all learn? t’s always struck me as ironic that the Dmexco takes place in Germany. Dmexco gathers execs from all over the world to worship at the shrine of real-time programmatic advertising.…

MEFSeptember 18, 2019

Interviews Mobile Advertising

Interview: Michael Paxman, Adjust

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…

MEFAugust 5, 2019

MEF Webinars & Workshops Mobile Advertising

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

MEFJuly 17, 2019

Mobile Advertising Personal Data

MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media

The Information Commissioner’s Officer (ICO), the UK regulator for data protection, is giving 6 months to adtech companies for adjusting the process of data sharing in real time biding (RTB), programmatic advertising. The analysis from ICO shows that sensitive personal information is shared by some advertising players, without securing approval…

MEFJuly 9, 2019

Industry Views Mobile Advertising

Industry views: Combating mobile Ad fraud

We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

MEFJuly 1, 2019

MAD//Fest: Digital-only banks prepare for the mainstream

MAD//Fest: MEF sends a (rich) message to the marketers

Member only - Log in to view!

Member only - Log in to view!

Dmexco 2019: is adtech facing an existential trust crisis?

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

Interview: Michael Paxman, Adjust

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Industry views: Combating mobile Ad fraud

Join 20,000 Mobile Experts – Sign up for the MEF newsletter

Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

Join 20,000 Mobile Experts – Sign up for the MEF newsletter

Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

Mobile Advertising

Search

Member Login

Useful Links

Subscribe to our mailing list