Enterprise Communications Archives - Page 25 of 39

Download: MEF guide to RCS Conversational Commerce

RCS is all about conversations. MEF’s Future of Messaging Programme participants have developed a guide to help businesses prepare for the P2A opportunity. It examines use cases including customer support efficiency and maximising marketing ROI as well as different channels for chatbot technology and key considerations for RCS enabled conversational…

MEFDecember 5, 2019

Enterprise Communications Mobile Advertising Partner Event

MAD//Fest: MEF sends a (rich) message to the marketers

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… In my role as features editor of the MEF, I have moderated many many…

Tim GreenDecember 2, 2019

Enterprise Communications Guest blog Mobile Content

State Of the Bots: Crossing the Chasm to Success!

Yoav Barel is an expert on Conversational AI as well as the founder and CEO of Chatbot Summit & Voice Summit. In this guest post, he shares insights into how after the hype of chat bots faded, the industry now faced the long road to mass market adoption, and why…

MEFNovember 29, 2019

Enterprise Communications Mobile Content Mobile First Markets

AfricaCom: will 5G be the Black Panther for African Telecom?

Dario Betti reports from AfricaCom, the largest telecom event of the year with a focus on the African continent. At the conference, talk about the 5G revolution was omnipresent, but the real story was about the continent’s infrastructure (including 2G,3G and 4G) and sub-optimal availability of frequencies. While the quality…

Dario BettiNovember 27, 2019

Enterprise Communications Mobile Advertising Mobile Content Wholesale

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MAD//Fest London 2019 is a celebration of the brands, businesses and people who are pushing the boundaries of innovation and leaving their footprint on culture, the economy and society. 4,500 leaders to attend the award-winning invite-only marketing, advertising and disruption festival launched in 2018 to challenge the status quo of…

MEFNovember 26, 2019

Enterprise Communications

MEF Roundtable explores A2P RCS in Italy

Iain McCallum, mobile industry veteran and MEF Advisor shares discussions from the recent MEF Future of Messaging RCS Round table in Verona, held in association with MEF Member rdcom. At the event, members of the MEF Messaging Working Group gathered with Italian MNO’s, enterprises and digital advertising agencies to discuss…

Iain McCallumNovember 19, 2019

Enterprise Communications

Future of Messaging Working Group Meeting

MEFNovember 19, 2019

Enterprise Communications

Consumers: ‘more mobile messaging please’

Do consumers want brands to message them? Yes. Are brands responding? Not nearly enough. So says Sinch’s new Mobile Consumer Engagement 2020 report. Tim Green dug into the findings. It’s a great time to be alive and in marketing. The era of hit-and-hope consumer segmentation is coming to an end.

MEFNovember 15, 2019

Enterprise Communications Guest blog

Understanding the value of RCS Business Messaging

MEF Member GMS’ Chief Product Officer Virginie Debris discusses what they see as the real value of RCS business messaging (RBM), for both operators and enterprises, and what this means for the future of the channel and of the telecoms ecosystem. When it comes to talking about RCS, the same…

MEFOctober 23, 2019

Enterprise Communications Internet of Things Mobile Advertising Mobile Content Mobile Payments Personal Data

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MEF Connects 2019 took place in London on 7th October and brought together members from MEF’s different working groups to exchange updates and explore key trends across the mobile ecosystem. We were joined by analysts and industry experts to facilitate knowledge sharing across the different topics. Watch the videos and…

MEFOctober 16, 2019

Download: MEF guide to RCS Conversational Commerce

MAD//Fest: MEF sends a (rich) message to the marketers

State Of the Bots: Crossing the Chasm to Success!

AfricaCom: will 5G be the Black Panther for African Telecom?

Member only - Log in to view!

MEF Roundtable explores A2P RCS in Italy

Future of Messaging Working Group Meeting

Consumers: ‘more mobile messaging please’

Understanding the value of RCS Business Messaging

Member only - Log in to view!

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Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

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