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MEFJanuary 3, 2020
MEF Members - more interviews & panels MEFTV Spoke with panelists and experts at MADFest London 2019 to get their take on what mobile means for brands and advertisers in 2019, whether marketers are using mobile tech to its full potential, and what innovations it can bring to engaging customers.…
MEFJanuary 3, 2020
MEF Members - more interviews & panels MEFTV Spoke with panelists and experts at MADFest London 2019 to get their take on what mobile means for brands and advertisers in 2019, whether marketers are using mobile tech to its full potential, and what innovations it can bring to engaging customers.…
MEFJanuary 1, 2020
This month saw a change to the terms of use for WhatsApp come into effect with a threat of legal action for those using the app for non-personal reasons. Reported by The Next Web, WhatsApp will stop users that intend to send ‘bulk messages’ for commercial use instead of personal…
Joanne LaceyDecember 19, 2019
At Messaging & SMS World this year, Chief Industry Analyst Nick Lane previewed the findings of a study commissioned by MEF to look at the impact of fraud on A2P SMS. The report launches today. Download now and watch MEF members Itouch Messaging, Telenor, SMS Highway and WMC Global discuss…
MEFDecember 18, 2019
Last month MEF held a workshop in Cape Town to discuss how to tackle consumer fraud in business messaging. An open invite from MEF members to the banks and mobile network operators in South Africa brought together 3 of the 4 networks, the banks, local associations WASPA and SABRIC to…
Joanne LaceyDecember 17, 2019
Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…
MEFDecember 12, 2019
MEF and its Members were in attendance at Messaging & SMS World 2019 in London which saw some of the industry’s leading experts gather to discuss exciting new technologies and current development plans in AI, IoT and chatbots for SMS. MEF also helped convene an RCS focussed pre-day with use…
MEFDecember 10, 2019
RCS is all about conversations. MEF’s Future of Messaging Programme participants have developed a guide to help businesses prepare for the P2A opportunity. It examines use cases including customer support efficiency and maximising marketing ROI as well as different channels for chatbot technology and key considerations for RCS enabled conversational…
MEFDecember 5, 2019
