Iain McCallum, Author at MEF

The digital response to COVID-19

Iain McCallum, mobile industry veteran and MEF Advisor discusses the Covid-19 pandemic with Julian Ranger, Founder and Executive Chairman of digital identity specialists Digi.me and explores how mobile technology can play a role in mitigating the impact of the crisis. Towards the end of April 2020, I was joined by…

Iain McCallumJune 16, 2020

MEF Webinars & Workshops Messaging Channels Payments & Commerce

RCS goes GOLD in Germany – DT, Vodafone and O2 ready for Rich Business Messaging

O2 became the 3rd German operator to launch RCS in the country on the 5th of February 2020. Germany is the first “Gold Market” for RCS Business Messaging in Europe: all three operators have now launched the new messaging service. There are 13 million RCS customers in Germany at launch…

Iain McCallumFebruary 12, 2020

ID & Data MEF Webinars & Workshops

What next for Personal Data & Identity?

Iain McCallum, mobile industry veteran and MEF Advisor shares discussions from the MEF Connects personal data and Identity sessions held in London at the end of last year. The MEF Connects London event was a great opportunity for the Personal Data & identity Working Group Members and other interested parties…

Iain McCallumJanuary 16, 2020

Messaging Channels

MEF Roundtable explores A2P RCS in Italy

Iain McCallum, mobile industry veteran and MEF Advisor shares discussions from the recent MEF Future of Messaging RCS Round table in Verona, held in association with MEF Member rdcom. At the event, members of the MEF Messaging Working Group gathered with Italian MNO’s, enterprises and digital advertising agencies to discuss…

Iain McCallumNovember 19, 2019