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Mobile Dominates Black Friday + Cyber Monday [Infographic]

Last week's Black Friday and Cyber Monday promised to provide a big shot to retailers who were hoping to hit record takings in the run up to Christmas.  But with an increasingly central role in how and where consumers shop, mobile is the real winner.  Take a look at IBM's Black Friday…
Sam Hill
December 8, 2014
Analytics

Still top dog in mobile payments: Direct Carrier Billing [Infographic]

With all the excitement in mobile payments focusing on NFC and mobile wallets, you might be forgiven for overlooking the most popular kind of mobile payment globally - direct carrier or operator billing. In this infographic, Amdocs puts things in perspective, highlighting the dominance of the payment channel such as…
Sam Hill
September 30, 2014
Analytics

Be Prepared for NFC Marketing [Infographic]

Since the announcement that the iPhone 6 and Apple Watch will be adopting the technology, all eyes are on the energised role of Near Field Communication (NFC).  Last week we found out what the industry thought of Apple's first serious foray in to the NFC mobile payments space, here, mobile marketing…
Sam Hill
September 18, 2014
Analytics

How Nigerians use their mobile phones [Infographic]

CoCreation Hub, Nigeria’s first "open living lab and pre-incubation space", has released this, the second in its infographic series looking at  how Nigerians use their mobiles, this time focusing on working professionals. 39.3% of the sample use their phones to access the mobile web - the most popular usage - and…
Sam Hill
September 12, 2014
Analytics

It’s a Mobile App World [Infographic]

While 82 per cent of app installs are organic, users who came from paid ad installs are 2.1 times more engaged.  That's according to a study by mobile ad tracking platform S4M, who also found that 45 percent of ad clicks fail to lead to a visit at all due to poor network speeds, unqualified…
Sam Hill
September 5, 2014
Analytics

Five Best Practices for B2B mobile Commerce [Infographic]

According to research by UX experts Usablenet, over half of B2B customers are using their smartphones to research products for their business.  But the ways B2B companies use mobile is also pushing the channel to become a central component in other core business activities including CRM, transactions, sales and marketing.  Check…
Sam Hill
August 27, 2014
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