Brazil, Indonesia, Mexico, Turkey and India are the next growth markets-to-watch for players in the mobile app economy. That’s according to a new joint report from App Annie and MEF which details how the mobile infrastructure and rate of development in these countries are creating significant new opportunities for app publishers.
Based on App Annie’s Intelligence data (which analyses app downloads and revenues across Google Play and the iOS app store), China is highlighted as the largest of the growth markets, as identified by MEF – its downloads growing 10% in the last year, second only to the US.
However, this growth was overshadowed by Brazil whose app downloads doubled between Q3 2013 and Q3 2014.
Outstanding growth was also seen in Indonesia, Mexico, Turkey and India within the same period, where downloads increased by 70%, 60%, 60% and 30%, respectively.
MEF’s CEO, Rimma Perelmuter said: “Through our global community and ongoing commitment to market analytics, MEF has identified key growth markets across the globe that are driving both mobile innovation and mass-market consumer adoption.
“The findings of this joint report show how the dominant App Stores are mirroring these market trends and present real opportunities for all stakeholders. The strength of growth markets in the international mobile ecosystem will be a key feature at next month’s MEF Global Forum 2014 in San Francisco.”
As highlighted in App Annie’s Q3 2014 Market Index, the growing popularity of Google Play in these emerging markets exerted a strong influence on the countries’ download rates. Brazil and India trailed only the United States in Google Play downloads in Q3 2014. WhatsApp Messenger was a notable example of a top messaging app that gained the majority of its downloads on Google Play from emerging markets.
To gain access to the full 13-page report, visit the App Annie Blog.
The Global Apps Economy is a key feature of day two, Global Day, at next month’s MEF Global Forum in San Francisco, Nov 17th-19th. All #MEFGF14 delegates will receive a copy of the joint report, and the findings will be discussed as part of the App Economy session. Register now on the MEFGF14 Website.