While 82 per cent of app installs are organic, users who came from paid ad installs are 2.1 times more engaged.  That’s according to a study by mobile ad tracking platform S4M, who also found that 45 percent of ad clicks fail to lead to a visit at all due to poor network speeds, unqualified traffic and “fat finger” false clicks! With just 0.12% of ad clicks leading to an install, mobile app marketers should pay attention to these and other findings, shared in the infographic below.

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