Since the announcement that the iPhone 6 and Apple Watch will be adopting the technology, all eyes are on the energised role of Near Field Communication (NFC). Last week we found out what the industry thought of Apple’s first serious foray in to the NFC mobile payments space, here, mobile marketing company Unitag bring us a guide to maxmising the potential of NFC marketing campaigns, including some useful stats on how fast the technology is predicted to spread (1.9 billion enabled handsets by 2018) and how to combine it with other technologies such as iBeacons and QR codes to bring in to play campaigns with multiple consumer touchpoints. Essential reading for forward thinking mobile marketeers.
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