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Native advertising’s giant leap into mobile

As the debate rages on about ad blockers and the future of mobile advertising, Jay Hinman, VP of Marketing at Smaato explores how creative native ads remain one of the most effective tools in a mobile publishers arsenal. With all the hullabaloo around mobile ad blocking cresting in recent weeks,…
Sam Hill
December 2, 2015
AfricaIndustry ViewsMusic

Connecting the African mobile ecosystem

Last month, MEF hosted the fourth annual MEF Connects Africa during AfricaCom week in Cape Town, where MEF members and guests gathered to discuss the African mobile ecosystem an the opportunities and challenges it faces. We asked some of the attendees for their take on the mobile situation in Africa…
Sam Hill
December 1, 2015
Stats Roundup

Mobile market stats round-up: 30 November

Indian mobile subscribers to top half a billion (and many of them love Apple) see the future of wearables and mobile payments and what are people doing with their Apple Watches? Check out the latest mobile data, stats and reports in this week’s MEF market stats round up…
Sam Hill
November 30, 2015
Stats Roundup

November in numbers: essential mobile market stats

Every week, MEF Minute find the latest industry stats and reports from across the global mobile industry. Here, we have rounded them all up into one monthly digest. Two in three Brits think the PIN will die by 2020 – 67 per cent of UK consumers think the four-digit PIN…
Sam Hill
November 27, 2015
News Roundup

Global mobile news round-up: 27 November

Find out the week’s top mobile stories from around the world. This week.. cash vs mobile payments and privacy concerns approaching holiday shopping season… is mobile the gateway to a new age of virtual reality… Indian mobile subscirbers to hit 500 million, plus much more
Sam Hill
November 27, 2015
Africa

Infographic: what’s next for Africa’s mobile economy?

Mobile is making a major contribution to the African continent's economy. This infographic explores seven trends that are driving that growth, from mobile health through to enabling local content. MEF has also recently launched its MEF’s Regional eBulletin – Africa Edition, with insights from senior executives at Mahindra Comviva and…
Tim Banks
November 26, 2015
MEF