amazon collectionMobile commerce is predicted to grow three times faster than e-commerce between 2013 and 2016, marking out mobile as the primary conversion channel for retailers.

At the same time, savvy retailers design their consumer experiences to include all online and offline touch-points, from  desktop to mobile websites, apps and in-store as the consumer hops from one channel to another.

This infographic from Coupofy collects some useful data on that consumer journey, putting countries, handsets and retail categories under the spotlight.

mobile commerce infographic

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