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Guest blog

Understanding the needs of the digital consumer

VP of Marketing at MEF Member IMImobile Alexander Klose shares the findings of their new survey where they asked UK consumers for their thoughts on AI, Chatbots and Customer Service Automation, with surprising results. When it comes to self-education to help shape customer service strategies and future investment, businesses often…
Sam Hill
November 14, 2017
MEF Member News round-up

MEF Member news, November 13th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Business-to-business software-as-a-service platform appScatter Group confirmed the launch of the appScatter Android Software Developer Kit on Friday, with it now available to 25 million software developers on computer code hosting service…
Sam Hill
November 13, 2017
Event Roundup

AppsAfrica.com awards – the winners

The 2017 AppsAfrica.com Awards Winners were announced this week. MEF was pleased to support the awards and host the pan-African mobile and tech party at the Shimmy Beach Club in Cape Town, South Africa at the MEF Connects African Networking party. The Awards were supported by Boomplay Music, Africa Tech Summit Kigali, Basebone, BBM, and…
Sam Hill
November 10, 2017
News Roundup

Global Mobile news round-up, 10th November

Global Mobile News round-up - This week.. Mobile phone tracking data ‘could replace census questions’ in the UK, how retail has the edge on mobile payments, Uber and rival apps join forces in Brazil to stem tide of regulation, Tencent could play a role redesigning Snapchat following $2B investment and…
Sam Hill
November 10, 2017
Guest blogMobile AdvertisingOpinionsPrivacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…
Sam Hill
November 8, 2017
MEF Member News round-up

MEF Member news, 7th November

News and announcements from MEF Members across the mobile ecosystem globally… Telecommunications corporation Orange has launched its own bank, it was announced Thursday. Orange said its mobile-based retail bank is available in France and offers customers current accounts, bank cards, overdraft lending, a free insurance package and a savings account.…
Sam Hill
November 7, 2017
Africa

The AppsAfrica Awards 2017 Finalists – Part 3

MEF is proud to be a supporting partner of the annual AppsAfrica.com Innovation Awards 2017, celebrating the best in mobile and tech from across Africa and held tonight in Cape Town. Now in their third year, the awards supported by Boomplay Music, Basebone, BBM, Content Connect Africa and Mobile Monday…
Sam Hill
November 6, 2017
News Roundup

Global mobile news round-up, 3rd November

In this week's global mobile news roundup.. Malaysia probes massive data leak, Razer phone is a gaming powerhouse, ad fraud challenges China market and much more… The Malaysian authorities are probing a mobile data breach involving more than 46 million users after attempts to sell the information surfaced online nearly…
Sam Hill
November 3, 2017
Enterprise CommunicationsGuest blog

The impact of RCS on SMS

Nick Lane, Chief Insight Analyst at Mobilesquared discusses the findings of a recent study that analyses insights into 69 mobile operators and shares his views on the impact of Rich Communications Services (RCS). The GSMA paints a bright future for Rich Communication Services (RCS), forecasting that it could be worth…
Sam Hill
November 2, 2017
Africa

The AppsAfrica Awards 2017 Finalists – Part 2

In the second part of our overview of the finalists, we take a look at three more categories: the Enterprise Solution Award, News and Entertainment Award and the Educational Award. Check out part 1 for details of the other categories’ finalists. MEF is proud to be a supporting partner of…
Sam Hill
November 1, 2017
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