MEF Data Archives - Page 4 of 16

MEF Data

MEF Data: SMS still central in Business Messaging

Get key insights from MEF’s A2P Business Messaging report, part of our MEF Data series, which examines how brands and businesses worldwide are engaging with consumers. OTT (Over The Top) messaging applications include popular services including WhatsApp, Facebook Messaging, Line and others. These are central to person to person messaging…

MEFOctober 1, 2020

MEF Data Messaging Channels

Analyse this! Daily briefings at MEF Connects Rich Communications will take a closer look at the state of messaging

This week MEF Connects Rich Communications will stream 20+ live sessions, exploring of the world of business messaging to showcase the different channels and strategies transforming a brand’s customer Engagement. To dig into the detail of what is driving the industry forward, each day the digital event features a guest…

MEFSeptember 28, 2020

Content & Advertising MEF Data

MEF Data: Android vs. Apple

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Smart Devices & IoT service via mobile (pre- Covid-19). Smart devices include IoT, smart watches, smart cars and other devices connected and controlled via a smartphone. China is a clear leader, with high penetration of…

MEFSeptember 20, 2020

MEF Data Messaging Channels

Chatbots: more love at first use case, than love at first sight

Get key insights from MEF’s P2A Business Messaging report which examines how consumers wordwide are engaging with brands and businesses via person to application messaging. Here we look how accepting consumers are of chatbots and what they could be used for. Smartphone users do not reject the idea of chatting…

MEFSeptember 16, 2020

MEF Data

MEF Data: Younger users less targeted by A2P SMS

Get key insights from MEF’s A2P Business Messaging report, part of our MEF Data series, which examines how brands and businesses worldwide are engaging with consumers. Here we look at how younger users are seemingly less targeted by A2P SMS . Across all demographics SMS dominates as the most common…

MEFSeptember 13, 2020

Connectivity & Wholesale Content & Advertising MEF Data

Mobile Business Confidence Index: Sentiment is high in the industry

Dario Betti, MEF CEO, comments on the results of MEF’s new quarterly check on industry expectations for revenue. We last reported the Business Confidence Index during the 2008-2010 economic crisis and had decided to bring it back to monitor the post-pandemic economy across the mobile ecosystem. MEF has collected the…

MEFSeptember 11, 2020

Content & Advertising MEF Data

MEF Data: the easiest ways to discover a P2A chatbot

Get key insights from MEF’s P2A Business Messaging report which examines how consumers wordwide are engaging with brands and businesses via person to application messaging. Here we look at users’ preferences for discovering and engaging with a P2A chatbot.

MEFSeptember 9, 2020

Connectivity & Wholesale MEF Data

MEF Data: Connecting with smart devices

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Payments (pre- Covid-19). Smart devices include IoT, smart watches, smart cars and other devices connected and controlled via a smartphone. China is a clear leader, with high penetration of smart watches. The market reports…

MEFAugust 31, 2020

Content & Advertising MEF Data Payments & Commerce

MEF Data: P2A Preferred Use Cases: Appointments, help and complaints

Get key insights from MEF’s P2A Business Messaging report which examines how consumers wordwide are engaging with brands and businesses via person to application messaging. Here we look at the most and least popular use cases for A2P messaging from the survey.

MEFAugust 21, 2020

Interviews MEF Data MEF Webinars & Workshops

MEF Data: 10 things you need to know about A2P Business Messaging

MEF recently published a report on A2P Business Messaging in 2020 and MEF CEO Dario Betti held a digital briefing on the report’s content. Here he shares his top 10 takeaways, looking at the trends uncovered and the potential of business messaging in the future. Business Messaging Is For The…

MEFAugust 12, 2020