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MEF Data: SMS still central in Business Messaging

Get key insights from MEF’s A2P Business Messaging report, part of our MEF Data series, which examines how brands and businesses worldwide are engaging with consumers. OTT (Over The Top) messaging applications include popular services including WhatsApp, Facebook Messaging, Line and others. These are central to person to person messaging…
Sam Hill
October 1, 2020
MEF DataMobile Content

MEF Data: Android vs. Apple

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Smart Devices & IoT service via mobile (pre- Covid-19). Smart devices include IoT, smart watches, smart cars and other devices connected and controlled via a smartphone. China is a clear leader, with high penetration of…
Sam Hill
September 20, 2020
MEF Data

MEF Data: Younger users less targeted by A2P SMS

Get key insights from MEF’s A2P Business Messaging report, part of our MEF Data series, which examines how brands and businesses worldwide are engaging with consumers. Here we look at how younger users are seemingly less targeted by A2P SMS . Across all demographics SMS dominates as the most common…
Sam Hill
September 13, 2020
Internet of ThingsMEF Data

MEF Data: Connecting with smart devices

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Payments (pre- Covid-19). Smart devices include IoT, smart watches, smart cars and other devices connected and controlled via a smartphone. China is a clear leader, with high penetration of smart watches. The market reports…
Sam Hill
August 31, 2020
MEF DataMobile ContentMobile Payments

MEF Data: Mobile Payments – Growing Fast

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Payments (pre- Covid-19). The world of mobile payments is showing three different clusters of activity. Developing economies are enjoying faster adoption (China 60%;India 46%; Brazil 38% and South Africa 36%). Most of Europe and…
Sam Hill
July 31, 2020
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