A2P Archives - Page 2 of 18

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

MEFSeptember 3, 2019

Enterprise Communications MEF Webinars & Workshops Mobile Payments

MEF webinar: payments inside RCS

Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

MEFJuly 31, 2019

Enterprise Communications

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

Last month in Atlanta at ITW 2019, the global wholesale event, MEF’s Future of Messaging Programme hosted a series of events on Rich Communications. Here MEF’s COO Joanne Lacey and speakers from the workshop share their takeaways.

MEFJuly 18, 2019

MEF Webinars & Workshops Mobile Advertising

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

MEFJuly 17, 2019

MEF Member News round-up

MEF Member news, 15th July

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced today that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier…

MEFJuly 15, 2019

Enterprise Communications Regulation

MEF Briefing: Brazil is cancelling ban on A2P SMS

On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate. There’s no definition on what should be considered as…

MEFJuly 8, 2019

Enterprise Communications Internet of Things Opinions

ITW Atlanta 2019 – Don’t forget: Telecoms is big business

MEF CEO Dario Betti shares his key takeaways from the recent International Telecom Week in Atlanta touching on the state of A2P, the role of Africa in the global market and discovering that the rumours of Telecom’s demise are greatly exaggerated. The public might be excused for thinking of telecom…

MEFJuly 4, 2019

MEF Member News round-up

MEF Member News July 1st

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… According to information from international communications enabler BICS, Asian roaming traffic is most definitely on the up, growing by 245% in the past 12 months. The data was sourced from BICS’…

MEFJuly 1, 2019

Enterprise Communications

Rich Business Messaging Guidelines launched

MEF has launched its Rich Business Messaging Best Practice Guidelines at ITW 2019, in Atlanta. Developed by participants of MEF’s Future of Messaging Progamme the guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.

MEFJune 24, 2019

Enterprise Communications MEF Webinars & Workshops

Machine learning in enterprise communications webinar: the talking points

Industry stakeholders are fighting a war against spam and other traffic that undermines the messaging channel. Their traditional weapons are firewalls and filters. Could artificial intelligence offer a new line of defence? MEF convened a webinar to discuss the topic. In his book, The Inevitable, Kevin Kelly talks vividly about…

MEFJune 11, 2019

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

MEF webinar: payments inside RCS

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

MEF Member news, 15th July

MEF Briefing: Brazil is cancelling ban on A2P SMS

ITW Atlanta 2019 – Don’t forget: Telecoms is big business

MEF Member News July 1st

Rich Business Messaging Guidelines launched

Machine learning in enterprise communications webinar: the talking points

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