RCS Business Messaging (RCS BM) builds on strong fundamentals: the success of A2P SMS services; it has support from leading players in the industry including mobile operators, Google and the Android ecosystem, as well as device makers, messaging and solution providers. However, implementation is complex due to the fragmentation of its ecosystem and a lack of alignment on some fundamental options could limit its scalability and effectiveness.
The best practice guidelines help to tackle this and have been developed by the Programme’s Market Development Working Group and via industry consultation led by David O’Byrne. They provide a framework for the technical and business options for deploying RCS BM and streamline the processes for a successful launch of RCS business messaging. Topics covered:
- Commercial Templates
- Permission Management
- Fraud Management & Prevention
- Spam Prevention
- Chatbot Quality Approval
David O’Byrne said: “Universal Profile outlines the technical standards for RCS. MEF’s Best Practices Guidelines have been generated by MEF’s members who represent the full value chain from enterprises to the enablers and service providers in the messaging industry, and provide key principles and practical recommendations to help deploy RCS Business Messaging.”
This document has seen a fantastic level of engagement across the entire industry. This confirms the importance of having a place to think and discuss for the entire enterprise communication ecosystem. The Mobile Ecosystem Forum is the place for cross industry discussion, and it will continue to host debates for A2P and P2A messaging via RCS, SMS and other platforms.” Dario Betti, MEF CEO
MEF’s CEO, Dario Betti added: “This document has seen a fantastic level of engagement across the entire industry. This confirms the importance of having a place to think and discuss for the entire enterprise communication ecosystem. The Mobile Ecosystem Forum is the place for cross industry discussion, and it will continue to host debates for A2P and P2A messaging via RCS, SMS and other platforms.”
The guidelines are part of MEF’s ongoing industry programme to promote best practice in enterprise messaging. The best practices will be updated via a series of roundtable discussions to reach agreement on key enablers of successful RCS BM implementation. The Working Group is currently looking at key areas such as Discovery, Payments and Security.
Contributors to the guidelines include 3C Interactive, Apprentice Valley, AT&T, Deutsche Telekom, GSMA, IMImobile, Infobip, MMDSmart, MobileSquared, Openmarket, Orange, RD.Com, SAP, Sinch, Telefonica, Telenor and Tyntec.
Developed by participants of MEF’s Future of Messaging Progamme the RCS Business Messaging Best Practices Guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.