Firewalls have succeeded in reducing ‘basic’ A2P abuses, says specialist provider Anam. Now, the industry needs to address more sophisticated threats. The best defence? A combination of machine learning and human expertise.
MEFJanuary 24, 2019
Chief Data Analyst at Mobilesquared Gavin Patterson shares findings from their latest report which suggests that mobile operators' revenues will grow if they transfer from A2P SMS to A2P RCS, with every US$1 earned from SMS in 2022 equating to US$5.67 from RCS. A2P SMS messaging has already proved its…
MEFJanuary 22, 2019
A2P messaging revenues look set to double inside four years. Where is the growth coming from? Ben Bannister, director of mobility and collaboration services at Tata Communications, offers his thoughts. Looking for a positive spin on ever-present A2P messaging fraud? It’s a symptom of the huge success of the sector.…
MEFJanuary 17, 2019
MEFTV speaks to MEF Member and Future of Messaging Programme participant XConnect‘s VP of Marketing and Sales, Tim Ward, about the future of messaging and his views on Rich Communications Services. “It’s a technology that has been lurking in the background; no-ones been quite sure what to do with it,…
MEFJanuary 10, 2019
The new year is here, but what will be the big trends and changes for the mobile ecosystem in 2019? We convened some of MEF’s Board Directors to discuss their expert views on the top ten predictions including that MNOs will focus on 5G; regulators will copy GDPR and RCS…
MEFJanuary 9, 2019
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Route Mobile, a cloud-communication platform service provider and a Member of Oracle PartnerNetwork (OPN), today announced collaboration with Oracle Marketing Cloud, part of Oracle Customer Experience (CX) Cloud Suite, which empowers…
MEFDecember 17, 2018
MEFTV speaks to Eric Brouard, Marketing Director at Netsize, part of Gemalto, about the current state of the A2P Messaging market and why he believe RCS is the way forward. “SMS has been around for a very very long time and used in so many different use cases but has…
MEFDecember 13, 2018
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… After going public in the U.K. last year, Boku has made an acquisition to expand its carrier billing services, which let users bill to their mobile bills mobile content purchases from…
MEFDecember 10, 2018
What do the world’s operators think about A2P messaging fraud and the best way to fight it? Are they confident about the future? Are they united behind RCS? A major new report from MEF reveals all… SIM farms and spam offer the greatest threat to A2P messaging. Nearly half of…
MEFDecember 6, 2018
The world’s A2P messaging community gathered in London last week to discuss growing the market and cutting out malpractice. MEF members led the conversation. Here are the highlights. There was a nice treat in store for any visitor to last week’s Messaging & SMS World 2018: a bird’s eye view…
MEFDecember 5, 2018
