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Report shows growth markets driving uptake of education apps [infographic] MEF Data

Report shows growth markets driving uptake of education apps [infographic]

This week saw the release of the latest report in MEF’s Global Consumer Insights Series, examining the prevalence of mobile educational products and services across 13 global markets. We've created this handy infographic to share the key findings, Members can head over to the MEF website to download the full report. Press release - MEF members can download the…
Sam Hill
April 25, 2014
5 minutes with… SLA Mobile 5 minutes with

5 minutes with… SLA Mobile

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Amelia Power, Head of Sales and Marketing introduces SLA Mobile and their take on the global mobile industry today. What does SLA Mobile do? We are a mobile solutions company. We create…
Sam Hill
April 23, 2014
MEF Africa Report: Mobile Leaders Confident of Regional Industry Expansion MEF Data

MEF Africa Report: Mobile Leaders Confident of Regional Industry Expansion

First announced at the recent Africa Day in Johannesburg, MEF this week launched the second part of its three-country African Growth Market Study, which surveyed mobile business leaders in the region to deliver an industry snapshot of market confidence and key drivers for mobile content and commerce in Kenya, Nigeria and South…
Sam Hill
April 11, 2014
Emerging markets & the Digital Tsunami – MEFTV meets Arturo Galvan MEFTV

Emerging markets & the Digital Tsunami – MEFTV meets Arturo Galvan

MEFTV speaks at length to Arturo Galvan, Founder & CEO of Naranya and MEF LatAm Vice Chair. Arturo shares his views on the opportunity mobile presents in LatAm and other developing regions, and explains why the "Digital Tsunami" spells great opportunities for these emerging markets. https://www.youtube.com/watch?v=5uFkKAQZT7w 7 key points on the Digital Tsunami…
Sam Hill
April 11, 2014
Revolutionizing How Ads Are Delivered to Consumers Across Mobile and Desktop Devices Guest blog

Revolutionizing How Ads Are Delivered to Consumers Across Mobile and Desktop Devices

Every day, consumers are inundated with random ads on their mobile devices and desktops that may have little on no relevance to them. In today’s ecosystem, advertisers have limited methods of identifying what consumers actually want to see in their digital advertising. Here Richard Qiu, Vice President of Business Development for Mobile at  TRUSTe, shares…
Sam Hill
April 11, 2014
MEF Africa Day 2014 Uncategorized

MEF Africa Day 2014

Last week the first MEF Africa Day was held in Johannesburg supported by Samsung, and saw around one hundred industry leaders gather over three sessions for debate, dialogue, insightful presentations and constructive networking. MEF Africa GM Jo Crawshaw shares the day's events, and if you were able to make it along…
Sam Hill
April 9, 2014
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