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First announced at the recent Africa Day in Johannesburg, MEF this week launched the second part of its three-country African Growth Market Study, which surveyed mobile business leaders in the region to deliver an industry snapshot of market confidence and key drivers for mobile content and commerce in Kenya, Nigeria and South Africa. Confidence across the continent was shown to be high with over two-thirds in Kenya (70%) and South Africa (68%) and almost all in Nigeria (93%) optimistic for  mobile content and commerce revenue growth.


The three-country study provides insight into the mobile content and commerce landscape, while delivering an independent perspective that will be of interest to both mobile specialists and those new to mobile in developing targeted mobile strategies.

Rimma Perelmuter, MEF CEO said: “The views of Africa’s mobile business leaders reflect the findings in MEF’s Global Consumer Survey that show that sub-Saharan Africa is a highly engaged mobile content and commerce market and a crucible for entrepreneurial innovation. As MEF enters its second year in Africa, we continue to work with members to connect the industry across the continent providing a platform for mobile innovators and disruptors – big or small – to help overcome the challenges highlighted in the reports and realise the full potential of these exciting markets.”

Head over to the MEF Website for the full press release. The reports are available for free to MEF members right now from the MEF website. Non members should check out the Executive Summary to get an overview of the report’s insights.