In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Amelia Power, Head of Sales and Marketing introduces SLA Mobile and their take on the global mobile industry today.

What does SLA Mobile do?

We are a mobile solutions company. We create managed service solutions that help mobile operators leverage the API Economy so they can engage with their customers and monetise their network and data assets. Our highly experienced solutions teams collaborate with our clients to evaluate what they are trying to solve and then work side by side with them to create business solutions specific to their needs.

SLA Mobile gives operators the capability to bring innovative third party services to their customers with a cost effective and shared risk solution. At SLA we go beyond just a technical solution and provide our customers with a service and a business roadmap which allows for the development of new revenue lines and for overall growth in the operators revenue.

When did you launch and what growth have you seen?

SLA Mobile was founded in 2003 and since then we have collaborated with the world’s leading mobile operators and content providers, successfully delivering projects globally.  We’ve rapidly grown a Professional Services and Software Development business with over 350 man-years’ expertise in the mobile ecosystem and have now put our expertise to work for mobile operators and merchants delivering future-orientated scalable solutions and services such as Direct Operator Billing.  Our heritage and strength working in mobile professional services at the top end of the Telco market for over 10 years has made us the company we are today.

What are your main goals?

Our main goal is to help mobile operators take advantage of growth opportunities by capturing their audience, unlocking their network and data assets to the API Economy and in doing so increase revenues. APIs are the gateway between services and consumers and have the ability to make their business function better, faster and more efficiently. We strive to build a robust ecosystem of new services and applications that mobile operators and merchants can engage with their customers and drive new revenues.  

Where do you see SLA Mobile in three years’ time?

[youtube=http://www.youtube.com/watch?v=VkMVURMRrbQ&w=480&align=right]We see ourselves continuing to be a key player in the API Management space in the next three years. SLA Mobile will continue to develop new innovative revenue-generating solutions for our clients as we continue to spread our global reach and expand into new markets whilst developing and maintaining our existing relationships.

What aspect of mobile is most exciting to you right now?

All aspects of mobile are exciting as the industry is rapidly evolving even as we speak.  We are constantly looking at new solutions for our customers and right now one exciting area is around the issue of identity management. Identity management is important in today’s mobile world as most online services require some form of identity related data in order to function. It is important that mobile operators understand the vast amount of the data they hold on customers as they have experience in identity management and must leverage these assets in order to take advantage of the situation and compete effectively.

 What’s the most critical issue that will hit mobile within the next 12 months?

Identity management and privacy come hand in hand and user’s privacy is most definitely a hot topic in the mobile industry at the moment.  Consumers are more conscious of who is collecting their personal data, what it is being used for and where it is being stored. This issue will become significant over the next 12 months as consumers try to gain control of their personal information.

Apart from your own, which mobile companies are the ones to watch in the year ahead?

In this dynamic mobile ecosystem, any mobile company that has the ability to monetise the actions of the end consumer are vital in this space. This can simply be through mobile payments or in some cases mobile marketing which engages with the consumer, boosts loyalty and increases revenues.

Amelia Power is Head of Sales and Marketing at SLA Mobile. Follow SLA on Twitter.