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Creating Conversations in the Smartphone Era Guest blog

Creating Conversations in the Smartphone Era

Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT)…
Sam Hill
June 16, 2014
The 11th Annual Meffys Is Open! Meffys

The 11th Annual Meffys Is Open!

It’s that time of year again, the official launch of the 11th annual Meffys – MEF’s global awards for mobile content and commerce.  Last year saw entries from over 25 countries from across the mobile ecosystem. The final will again take place on the world technology and investment stage in San…
Tim Banks
June 11, 2014
Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device Guest blog

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception…
Sam Hill
June 9, 2014
Now Apple’s shifted its focus to privacy and security, maybe the industry will follow Event Roundup

Now Apple’s shifted its focus to privacy and security, maybe the industry will follow

As the biggest company in the world offers a timely reminder of the importance of building consumer Trust, MEF''s Senior Advisor for Policy & Initiatives Simon Bates reflects on the upcoming Annual Summit to be held in Washington DC with co-hosts Dentons on the 10th June, and why consumer trust and…
Sam Hill
June 6, 2014
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