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MEF Data

The 2014 Mobile Market in Brazil [Infographic]

With global attention still on Brazil for the final stages of the World Cup, US Media Consulting has put together this timely infographic offering key stats for Brazil’s mobile market. Brazil has 134% mobile penetration while smartphones account for 18% of the mobile market for example. Earlier this year MEF's LatAm Chairman…

MEFJuly 7, 2014

Event Roundup

Podcast: the 3rd Annual MEF Consumer Trust Summit

Earlier this month we held our 3rd Annual Consumer Trust Summit, co-hosted by MEF members Dentons. In the shadow of the Washington Monument experts from the app community assembled alongside regulators from the US and Europe. The question on everyone’s lips wasn’t "is privacy and building trust still important?", rather, twelve…

MEFJuly 4, 2014

News Roundup

Global Mobile News Round-up – Week 30th June 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot. Global News Stories Pro-Privacy Blackphone Now Shipping TechCrunch The pro-privacy Blackphone, a hardened Android smartphone that…

MEFJuly 4, 2014

Event Roundup MEF Data Meffys

Dotting the i’s and crossing the t’s in Mobile Education

Educational apps rank ninth among all app categories in terms of downloads. 17 per cent of mobile media users download them – a third of the number downloading games (54 per cent), for example. Whilst their popularity might be described as niche, their impact is transformative. To acknowledge the benefit that…

Tim BanksJuly 2, 2014

Guest blog MEF Data

Myanmar: the final frontier for the mobile internet

MEF Member OnDevice Research has released a fascinating new report on the mobile habits of consumers in Myanmar (also known as Burma), thought to be the first survey of its kind in the country. It found, among many observations, that half of the mobile internet population came online during the…

MEFJuly 1, 2014

Meffys

Meffys Winner Spotlight – Fortumo

With the Meffys 2014 open for entries, we are taking a look at some of last year's winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their success in the international mobile content & commerce awards. This week, we check…

MEFJune 30, 2014

News Roundup

Global Mobile News Round-up – Week 23rd June 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot. Global News Stories Google Play Quarterly App Revenue More Than Doubled Over Past Year, Thanks To…

MEFJune 27, 2014

Guest blog MEF Data Meffys

iPhone Users Focus on Health, Android Users Prefer Fitness

Opera Mediaworks recently conducted research to discover if distinct patterns exist among the growing mobile health and fitness audience in terms of device used and activity across apps by looking at mobile ad-impressions. There are significant differences across devices and countries. Here, Opera Mediaworks MD, Mark Slade breaks out some of the headline…

Tim BanksJune 26, 2014

Interviews

Industry Views: Amazon Fire – a shop with a smartphone or a smartphone with a shop?

Image: amazon.com Last week Amazon launched its first smartphone - the Amazon Fire. What's interesting is how the company has bundled free Amazon Prime as part of the phone package, signalling its intent to take more ownership of the m-commerce and streaming media space by guaranteeing free and speedy fulfillment…

Tim BanksJune 25, 2014