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Analytics

Cross-Platform Tools are making a big progress in the app developer community

A growing portion of developers are becoming increasingly aware of the benefits of Cross-Platform Tools (CPT), and leading vendors have made significant progress in the rate of adoption by app developers. This is one of the results of research2guidance's second global benchmarking report for CPT and services, which undertakes a detailed comparison of…
Sam Hill
August 6, 2014
Analytics

Is your App Sticky Enough? [Infographic]

App analytics and marketing firm, Localytics has released its latest update to its App Stickiness Index - the company measure of user engagement (specifically mining data on app use frequency).  According to the index, 20% of apps are opened just once and then abandoned, with sports apps faring particularly badly at a…
Sam Hill
August 5, 2014
Uncategorized

Mobile Essentials – Alistair Hill, CEO, On Device Research

Alistair Hill, CEO and co-founder of global mobile sample and survey technology provider On Device Research, shares his top 10 recent stories of interest concerning all things mobile  from On Device, and across the internet. #1 Media habits of the class of 2014 1) Media habits of the class of 2014 7000…
Sam Hill
August 4, 2014
5 minutes withMusic

5 minutes with… Psonar

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Martin Rigby, CEO, introduces music streaming service Psonar. What does Psonar do? Psonar is an on-demand streaming music service, optimised for mobile, that lets people listen to music on a pay-as-you-go…
Sam Hill
August 1, 2014
MEF Global Forum

Meffys 2014- One Week To Go To Enter

There’s just one week to go to the Meffys 2014 awards deadline 8th August. The finalists of the international mobile content & commerce awards will come together in San Francisco in the Fall as part of MEF Global Forum 2014 The three-day program on 17th – 19th November brings together…
Sam Hill
July 31, 2014
Guest blog

Mobile banking, the safe way – AVG

Judith Bitterli, Chief Marketing Officer at AVG Technologies explores the rising popularity of mobile banking and presents some simple rules for keeping your financial information safe, and your phone protected. More American adults now bank online than don’t. As of last year, Pew Research Institute found 51% banked online. Increasingly that means mobile banking.…
Sam Hill
July 30, 2014
News Roundup

Global Mobile News Round-up – Week 21st July 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Yahoo Acquires Mobile Ad Company Flurry For Hundreds Of Millions Business Insider  Yahoo…
Sam Hill
July 25, 2014
MEF GlobalMeffys

11 Facts That Demonstrate The Global Impact and Growth of Mobile

Don’t panic! the deadline for entering the 11th annual Meffys has been extended to 8th August. To celebrate here’s 11 essential mobile facts from across the mobile landscape representing some of the categories that will be awarded in Silicon Valley later this year. Categories include Mobile Money, Entertainment & Life Tool…
Tim Banks
July 24, 2014
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