Alistair Hill, CEO and co-founder of global mobile sample and survey technology provider On Device Research, shares his top 10 recent stories of interest concerning all things mobile from On Device, and across the internet.
7000 US high school graduates ranked their favourite apps and sites. I bet it takes you a while to find the first news site on the chart.
2) https://mobileecosystemforum.com/wp-content/uploads/2022/07/MEF-Day-One-104-Large-1.pngsung is India’s most exciting brand
https://mobileecosystemforum.com/wp-content/uploads/2022/07/MEF-Day-One-104-Large-1.pngsung has taken a lot of beating in media lately but for India’s youth the South Korean giant is still the favourite. There’s more than just https://mobileecosystemforum.com/wp-content/uploads/2022/07/MEF-Day-One-104-Large-1.pngsung in the story – the 55,000 FMCG brands in Indian market are in a fierce battle and it’s not always the Cokes of the world who are winning.
Short version: the Nordic countries enjoy the highest home broadband penetration while Singapore and Hong Kong have the highest % of people on mobile broadband.
The CEO of byyd, Victor Malachard, shows how retargeting and brand ad measurement works on mobile when we can’t rely on cookies to know who’s seen what. Here’s a related Sony case study by us.
Mobile ads will surpass newspaper and radio in the US this year but even $18 billion is only 9.8% of the total budgets while American adults spend almost a quarter of their media time on mobile.
When was the last time you powered down? All the way down. Not asleep. Not in airplane mode but OFF? Try it with me now. – Such a terrific read!
We’ve been admiring we are social’s reports on social, digital and mobile trends for a long time and the one on MENAT countries is as good as ever. By the way, we opened an office in Dubai 😉
Mary Meeker’s annual internet trends came out a little over a month ago – if you haven’t seen it yet then we picked out all the major mobile trends for a quick read.
This excellent list goes from world trade patterns to public view on ethical retail, from social monitoring to quality (or perceived quality) of store brands.
Slow connections, low smartphone penetration, and relatively low income doesn’t stop Filipinos from going online. Our fresh report helps you understand the mobile internet crowd in the 97 million strong South-East Asian country.
On Device Research
Alistair Hill is the CEO and co-founder of On Device Research, a global mobile sample and survey technology provider. Working with the world’s largest market research agencies, fast moving consumer goods companies, handset manufacturers and media agencies, his company has conducted over 17 million surveys in 68 countries. Alistair is also a judge for The Meffys , recognizing the global mobile industry’s top innovators and successes – entries close 8th August.