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MEF Global Forum Mobile First Markets in Pictures

The MEF Minute team have just landed back from Bangalore, India where the inaugural MEF Global Forum Mobile First Markets took place. 200+ members and delegates came together to learn fascinating insights into the mobile opportunity across South East Asia, Middle East, Africa and of course India. In the week that…
Sam Hill
July 3, 2015
News Roundup

Global Mobile News Round-up – Week 29th June

Apple Music launches, India smartphone market to surpass U.S., Xiaomi Sold 34.7M Smartphones so far this year, Facebook opens first office in Africa and much more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data…
Sam Hill
July 3, 2015
Guest blog

Will Native Advertising Go Mainstream in 2015?

For the advertising world, 2014 was "the year of native". Everyone, from ad networks to consumer brands and TV presenters made moves to capitalize on the virility associated with these ads.  And their success marks how the industry is changing to offer digital experiences that hold consumers' attention using technology…
Sam Hill
June 30, 2015
Industry ViewsMobile Payments

Industry Views: the NFC payments opportunity

Last week MEF launched its annual Global Mobile Money report, which studied 15,000 mobile users across 15 countries.  The headline statistic is that mobile banking and mobile commerce continues to engage consumers - especially in mobile first markets. 69% of mobile media users globally carried out a banking activity via mobile whilst 66%…
Tim Banks
June 26, 2015
News Roundup

Global Mobile News Round-up – Week 22nd June

How Yahoo can stay relevant in the mobile-first world, Asia mobile app usage overtakes US, mHealth could save $100 Billions, Africa leads the way for mobile money services and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight…
Sam Hill
June 26, 2015
EventMEF AsiaMEF Global Forum

Why mobile first markets are leading the mobile charge

Unencumbered by legacy internet infrastructure, in many markets mobile has taken off as the primary digital touch-point. As smartphones become cheaper and connectivity improves there has been a corresponding uplift in mobile device penetration in markets across Asia, Africa and the Middle East. And it’s that widespread adoption that characterises…
Tim Banks
June 25, 2015
Meffys

Meffys Spotlight – Pollen VC

With the 12th annual Meffys, supported by F-Secure, open for entries and set to return to London, we are taking a look at some of last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their win. The deadline for entries is 17th…
Sam Hill
June 23, 2015
News Roundup

Global Mobile News Round-up – Week 15th June

Can the Microsoft shake-up get Windows 10 moving in mobile? billions of records at risk from mobile app data flaw, the mobile commerce revolution in India, will mobile Apps decide your product’s success? and more... Each week the MEF team curates mobile stories from around the world. Essential news you may…
Sam Hill
June 19, 2015
MEF Global Forum

MEF Global Forum: Mobile First Markets – Meet the Startups

On 30th June MEF Global Forum, the popular Silicon Valley series comes to Bangalore to discuss how to accelerate the mobile opportunity in the rapidly growing mobile-first markets across South East Asia, Middle East and Africa. The one-day conference includes a dedicated innovation session in partnership with GrowthEnabler where 10 start-ups will pitch their…
Sam Hill
June 18, 2015
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