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Personal Data


Podcast: the 3rd Annual MEF Consumer Trust Summit

Earlier this month we held our 3rd Annual Consumer Trust Summit, co-hosted by MEF members Dentons. In the shadow of the Washington Monument experts from the app community assembled alongside regulators from the US and Europe. The question on everyone’s lips wasn’t "is privacy and building trust still important?", rather, twelve…
Sam Hill
July 4, 2014

Apps World North America – Join MEF members for a FREE Privacy workshop

MEF is pleased to continue its partnership with the Apps World series following on from the European event in London last year. Next week's Apps World North America hits San Francisco’s Moscone Center West on February 5-6 and features one of the broadest ranges of content available, with 11 key conference tracks covering everything from gaming to…
Sam Hill
January 30, 2014

Mobile gaming for kids: stay on the right side of the law

The UK government recently shone a light on the underhand techniques some developers used to get kids and their parents to spend more on in-app purchases. Here MEF’s Senior Advisor for Policy & Initiatives, Simon Bates takes a look at the right and the wrong ways to involve kids in the app…
Sam Hill
December 6, 2013
Guest blogMobile AdvertisingPrivacySecurity

What’s the Deal with Adware on Android?

In most cases, the “free” Android applications you download from Google’s Play store aren’t free at all. These developers aren’t just developing apps for you out of the kindness of their collective hearts. Like most online services that don’t ask for the traditional up-front payment, the mobile application profit-model relies…
Sam Hill
December 5, 2013

Standing room only for MEF privacy workshop at AppsWorld Europe

Steve ‘Woz’ Wozniak wasn’t the only draw at last month’s AppsWorld expo in London. More than 60 developers crammed into the Tech World workshop to hear about AppPrivacy – MEF’s free privacy policy generator. MEF Chair Andrew Bud hosted a panel including Martin Fanning, a partner at international law firm Dentons,…
Sam Hill
November 7, 2013