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The 17th Annual MEFFYS Awards marks a big return for the legendary awards – not only will the show be live and in person, but for the first time ever it will be held during MWC in Barcelona with the winners of 7 categories announced amid all the glitz, glamour, press red carpet we can muster. If you’re at MWC make sure you register for the MEFFYS party.

This year, there are seven categories to enter, each giving recognition to innovations in a different part of the mobile ecosystem. Nominations are open to all – meaning you can nominate your own company or product. Due to popular demand the deadline for nominations has just been extended to the 9th of February – so there is still plenty of time to submit your favourite mobile innovators.

The MEFFYS celebrate innovation, creativity and ingenuity in the Mobile Ecosystem, applauding the companies that have made a difference in 2021 across MEFs core ecosystems.

Nominations are open now and it’s easy to enter for yourself or on behalf of a product or service you think deserves recognition – the deadline for entry is the 9th of February.

For 2022, there are seven award categories:

In 2021, Digital Virgo were nominated, and won the MEFFY, for their ground breaking mobile monetisation platform. You can watch CCO Diego Conforti picking up his award in last year’s online show below. We asked them to comment on what the win meant for their business:

“For Digital Virgo it’s a pleasure to be part of the MEFFYS awards year after year. Being nominated and recognized as a winner in the 2021 edition was undoubtedly a great recognition from the industry that gave us strength to continue innovating and sharing best practices in a constantly evolving ecosystem. We will certainly apply again this year and encourage other key players in the mobile ecosystem to do the same and support these valuable initiatives.”

Guillaume BricheCEO at Digital Virgo

Diego Conforti, CCO at Digital Virgo collects the award for Mobile Monetisation

Anzelle Robertson, Business Development Manager, Sam Media collects the award for Richer Customer Engagement

Sam Media picked up the 2021 MEFFY for Richer Customer Engagement, with their virtual reality streaming content service Mobio360, offering access to hundreds of fully immersive digital experiences.

“We are very proud of our product development team and the brilliant in-house products they keep making. It was a true honour to win a Meffy for Mobio 360”

Anzelle RobertsonBusiness Development Manager at Sam Media

Dotgo won the 2021 MEFFY for the ‘Protecting the Mobile Consumer’ category, with RichOTP – technology that enables brands to send One Time Passwords (OTPs) through the rich media messaging channel of RCS in over 10 countries, received by CTO Surinder Anand.

“The MEFFY is one of the most celebrated awards recognizing innovation, creativity and ingenuity in the Mobile Ecosystem, applauding the companies that have made a difference across MEF’s core ecosystems. Last year’s award was a validation of the industry’s belief in RichOTP - it has now been launched on almost 50 MNOs globally offering a dramatic improvement to the overall OTP experience and results for both brands and consumers. We would like to thank MEF for this recognition and would encourage other innovators to participate this year.”

Olisa PalGroup Lead - Marketing, Dotgo

CTO of Dotgo Surinder Anand 

MEFFYS 2022 – Enter Now

The 17th Annual MEFFYS Awards will be at MWC in Barcelona with the winners of 7 categories announced LIVE on the night. Glitz, glamour, press red carpet, entertainment plus lots more – it is time to take the pulse of the latest ideas and trends.

Nominations for the MEFFYS awards are open until Weds the 9th February

Register now for the live awards show in Barcelona >