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AnalyticsGuest blog

Myanmar: the final frontier for the mobile internet

MEF Member OnDevice Research has released a fascinating new report on the mobile habits of consumers in Myanmar (also known as Burma), thought to be the first survey of its kind in the country. It found, among many observations, that half of the mobile internet population came online during the…
Sam Hill
July 1, 2014
AnalyticsGuest blogMeffys

iPhone Users Focus on Health, Android Users Prefer Fitness

Opera Mediaworks recently conducted research to discover if distinct patterns exist among the growing mobile health and fitness audience in terms of device used and activity across apps by looking at mobile ad-impressions.  There are significant differences across devices and countries. Here, Opera Mediaworks MD, Mark Slade breaks out some of the headline…
Tim Banks
June 26, 2014
Guest blog

Creating Conversations in the Smartphone Era

Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT)…
Sam Hill
June 16, 2014
Guest blog

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception…
Sam Hill
June 9, 2014
Guest blogVAS

6 hidden factors that drive commercially successful mHealth app publishing

There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on…
Sam Hill
May 28, 2014
Guest blogVAS

Disruption and Innovation in mobile – an expert panel’s view

Steven Ambrose, CEO of Strategy Worx Consulting, reflects on how new mobile technologies have disrupted business models, market economies and even human society. A useful starting point for MEF’s latest webinar - on disruption and innovation in the mobile market – was to look at it from the perspective of challengers versus…
Sam Hill
May 20, 2014
Guest blog

New Mobile Ecosystems – Mobile 3.0

The global mobile industry today consists of a complex series of dynamic, interrelated ecosystems.  It’s becoming an ecosystem of ecosystems. MEF Global Chairman Andrew Bud discusses this new phase in mobile's evolution - dubbed Mobile 3.0 - and outlines the opportunities and challenges facing the many new players coming into the industry…
Sam Hill
May 13, 2014
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