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Guest blog

Creating Conversations in the Smartphone Era

Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT)…
Sam Hill
June 16, 2014
Guest blog

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception…
Sam Hill
June 9, 2014
Guest blogVAS

6 hidden factors that drive commercially successful mHealth app publishing

There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on…
Sam Hill
May 28, 2014
Guest blogVAS

Disruption and Innovation in mobile – an expert panel’s view

Steven Ambrose, CEO of Strategy Worx Consulting, reflects on how new mobile technologies have disrupted business models, market economies and even human society. A useful starting point for MEF’s latest webinar - on disruption and innovation in the mobile market – was to look at it from the perspective of challengers versus…
Sam Hill
May 20, 2014
Guest blog

New Mobile Ecosystems – Mobile 3.0

The global mobile industry today consists of a complex series of dynamic, interrelated ecosystems.  It’s becoming an ecosystem of ecosystems. MEF Global Chairman Andrew Bud discusses this new phase in mobile's evolution - dubbed Mobile 3.0 - and outlines the opportunities and challenges facing the many new players coming into the industry…
Sam Hill
May 13, 2014
Guest blog

We’ve got the devices, now we need the trust

The start of every year brings a wave of new and amazing gadgets revealed at three major tech shows; CES, MWC and SXSW. And if this year is anything to go on, very soon we will be welcoming a growing number of connected devices into our daily lives.  Judith Bitterli, Chief…
Sam Hill
April 4, 2014
Guest blog

Guest Blog: PSMS and the rise of “Bogus Operator Billing”

Payments platform provider and MEF Member Bango recently issued a white paper to launch their campaign against premium rate billing mechanisms being passed off as direct carrier billing. Here, Richard Leyland, VP of Marketing Communications, explains the difference between the payment mechanisms, and why they're calling for an end to so-called Bogus Operator Billing.…
Sam Hill
April 1, 2014
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