Content & Advertising Archives - Page 35 of 37

Infographic: global mobile video usage

Mobile video is growing in popularity as better handsets, faster networks and more affordable data-plans come together. This Global Consumer Survey from the IAB looks at how, when and why people around the world are viewing video on the smallest screen.

Tim BanksNovember 17, 2015

Content & Advertising Opinion

Africa: how to address one billion mobile connections

Ahead of AfricaCom next week, CEO Rimma Perelmuter looks at the mobile opportunity in Africa. Supported by Basebone, Mahindra Comviva, Infobip and Mozilla, MEF’s fourth annual MEF Connects Africa on November 17th will bring together senior executives and MEF members from both African and global mobile businesses. The pan-African mobile…

Tim BanksNovember 11, 2015

Content & Advertising Guest blog Opinion

Most apps are zombies – developers need new ways to generate revenue

Half of all apps will be used half as much three months after they hit peak usage. This decline continues steadily until ten months after hitting a peak, where the average app has less than a quarter of the use it once enjoyed or worse, becomes a zombie on the…

Tim BanksOctober 29, 2015

Content & Advertising

From A to B via NFC, DCB, SMS…

This week in our sector focus, MEF Minute takes a brief tour around the world of travel and mobile ticketing. Until the moment Uber completely takes over the world, the daily reality for most regular commuters is public transport. And that reality is not always a pleasant one. For the…

MEFOctober 21, 2015

Content & Advertising

Future of TV? It’s the UI, stupid

Everyone’s trying to offer us new things to watch on TV. Great, but how about giving us a better way to find it, says Tim Green. And he thinks the mobile might be the answer... At home my TV offers me an array of special treats. Here’s what I can…

Tim BanksSeptember 10, 2015

Content & Advertising Guest blog Interviews

Six Essential Insights into the Indonesian App Market

Josh Fenn, Senior Marketing Manager at internet giant & MEF Member Baidu, shares his six tips for understanding the burgeoning mobile applications market in Indonesia, as well as a wealth of data from the MoboMarket Android App store, which boasts 4 million monthly active users in Indonesia. With a population…

MEFSeptember 9, 2015

Content & Advertising MEFTV

Interactive Entertainment in Mobile First Markets – MEFTV interviews Blippar & Deezer

Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. Here MEFTV speaks with two more of the speakers, Arnav Ghosh, Regional Director, India…

Sam HillAugust 19, 2015

5 minutes with Content & Advertising

5 Minutes with… Loviit

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marcel Vaschauner, CEO & Founder of Loviit, a mobile payments solution from Buongiorno. What does Loviit do? Loviit is a new solution for mobile payment and financing covering all services around the payment chain,…

MEFJuly 23, 2015

Anti-fraud Content & Advertising

Building the sustainable business of consumer trust

MEF’s fourth Annual Consumer Trust Summit was recently held in in New York, where mobile privacy experts, MEF members and guests met to discuss the business critical issue of consumer trust and privacy. MEF CEO Rimma Perelmuter opened the event, and here offers a call to action for the industry to…

MEFJuly 10, 2015

Content & Advertising Guest blog

Bluetooth Low Energy – at the intersection of retail, marketing and payments

The mobile payment ecosystem is characteristically fragmented with a host of different options that are vying for consumer attention as the technologies and services based on them progress toward maturity. NFC, Direct Operator Billing and Bluetooth Low Energy all have their strengths as transactional platforms whether that’s peer-to-peer, in-store or…

Tim BanksMay 6, 2015