Sam Hill, Author at MEF

Microsoft’s play for Activision Blizzard is first and foremost about mobile gaming

This week Microsoft announced it's plans to acquire Activision Blizzard for $68.7 billion in a landmark deal that would reshape the gaming landscape. MEF Comms manager Sam Hill shares his thoughts on the acquisition, and why the mobile component of the deal is key to understanding their motivations. The news,…

Sam HillJanuary 20, 2022

Content & Advertising Opinion

Mobile e-sports: the next big thing?

e-sports are a mainstay of PC and console gaming, but less well known (to some audiences) is the thriving mobile e-sports scene, where games designers are finding innovative ways to create an engaging and satisfying platform for gamers to compete from the comfort of their smartphones. Competitive social gaming is…

Sam HillApril 11, 2018

Content & Advertising Event Roundup MEFTV

8 trends for mobile gaming in 2018

Gaming is still one of the biggest sectors in mobile, home to pioneering monetisation strategies and countless innovations. MEFTV visited last month’s Pocket Gamer Connects London to meet the community and get a taste of the mobile gaming industry in 2018 – what are some of the current themes being…

Sam HillFebruary 20, 2018

MEF Data

Introducing MEF Insights Directory – a new industry channel

Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem. While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech…

Sam HillJune 13, 2017

Connectivity & Wholesale Opinion

Keeping mobile in the connected car

Another major feature of CES this year was the connected car where the debate between “brought in” vs “built in” connectivity continued apace. As on board solutions become more sophisticated and reliable, MEF Minute Editor Sam Hill asks could the mobile phone end up being left out of the equation?

Sam HillFebruary 16, 2016

MEFTV

Views from the show floor: MEFTV at CES

The MEF Minute was at this year's CES in Las Vegas, checking out a wealth of new tech at the biggest consumer electronics show in the world. Among the 8K TVs, robots and drones was a huge array of mobile phones, wearables, connected devices and innovations reliant on mobile tech.

Sam HillJanuary 29, 2016

Content & Advertising Opinion

Mobile VR: Virtually limitless possibilities

VR was a major feature of CES this year, but with expensive entry costs for the high-end enthusiasts, MEF Minute Editor Sam Hill sees a potentially huge opportunity for mobile… At CES this year mobile was everywhere and nowhere. For every connected device there was an app – for every…

Sam HillJanuary 26, 2016

5 minutes with

5 Minutes with… Crazy4Media

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Tom Horsey Founder & CEO introduces Crazy4media. What is Crazy4Media? Crazy4Media is a group of four specialist digital media companies, comprising of C4M Online (dedicated to the monetization of online advertising…

Sam HillSeptember 4, 2015

News Roundup

Global Mobile News Round-up – Week 31st August

Google to start punishing websites that force full-screen app install ads, IoT devices ripe for cyber attack, payments via social media drive mobile money transfer market to 13bn transactions this year plus all the week's global mobile stories... Each week the MEF team curates mobile stories from around the world. Essential news…