MEF, Author at MEF - Page 139 of 267

Workers of the world, unite and send texts

Cloud-based platforms make it easy for employees in every department to make the most of messaging. This is changing the working life of millions of people. As part of a serialisation of articles and interviews from MEF’s Future of Messaging Guide 2020 MEF spoke to Syniverse‘s Mathias Muehlfelder about the…

MEFAugust 18, 2020

MEF Member News round-up

MEF Member News Round-up, August 17th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… BBC Studio has picked UK publisher Reality Gaming Group to develop Doctor Who digital trading card game for PC & mobile using Blockchain technology. As part of the deal, Reality Gaming…

MEFAugust 17, 2020

Interviews Messaging Channels

Future of Messaging: Banks turn their attention to bots

When the lockdown closed Santander Bank’s branches, the company knew it needed to find a new way to conduct customer conversations. As part of a serialisation of articles and interviews from MEF’s Future of Messaging Guide 2020 supported by Syniverse, we spoke to Anthony Flack, Santander’s head of digital delivery…

MEFAugust 14, 2020

News Roundup

Global mobile news round-up, August 14th

Find out the week’s top mobile stories from around the world. This week.. Apple Fortnite ban sparks court action from Epic Games, Covid-19 threatens to set UK data protection back a generation, Facebook getting more serious about mobile payments and much more.

MEFAugust 14, 2020

Interviews MEF Data MEF Webinars & Workshops

MEF Data: 10 things you need to know about A2P Business Messaging

MEF recently published a report on A2P Business Messaging in 2020 and MEF CEO Dario Betti held a digital briefing on the report’s content. Here he shares his top 10 takeaways, looking at the trends uncovered and the potential of business messaging in the future. Business Messaging Is For The…

MEFAugust 12, 2020

Event Roundup Interviews

Mobile Trends at core of DMEXCO @home ecosystem

DMEXCO – Europe’s leading digital marketing and tech event – usually taking place in beautiful Cologne has been re-imagined as DMEXCO@Home and will take place 23rd and 24th September. MEF is a media partner for 2020 and has been speaking to Dominik Matyka, Chief Advisor to DMEXCO and founder and…

MEFAugust 11, 2020

MEF Member News round-up

MEF Member News, August 10th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…Tata Communications NSE 4.88 % has launched a new platform to help enterprises adapt and rebuild their organisations in a post-Covid-19 world. The ‘Secure Connected Digital Experience’ (SCDx) will help companies by…

MEFAugust 10, 2020

News Roundup

Global Mobile News Round-up, August 7th

Find out the week’s top mobile stories from around the world. This week.. Trump says US firms must end links with TikTok and WeChat, beware find-my-phone, Wi-Fi, and Bluetooth, NSA tells mobile users, how mobile tech is easing the Covid-19 burden for the retail and logistics industry and much more……

MEFAugust 7, 2020

Content & Advertising Payments & Commerce

The fox guarding the henhouse: revenue sharing/traffic & DCB Fraud

Expanding on a recent Industry Views post discussing DCB fraud, Olubunmi Fatiregun, Chief Security Officer for VAS2Nets Technologies explains in more detail why traffic or revenue sharing business models are problematic for the whole industry. Carrier billing brings several benefits to mobile operators. While the threat of fraud is serious,…

MEFAugust 6, 2020

MEF Webinars & Workshops Messaging Channels

Will machine learning change how marketers do messaging?

Marketers already use data science to understand how consumers respond to existing campaigns. With machine learning, they can go further: they can test campaigns before they even go out. MEF experts debated the implications on a MEF webinar. Did you know machine learning can make you smell nice?Apparently, perfume houses…

MEFAugust 5, 2020