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Guest blog

How well do you know your mobile marketing cloud?

It’s a paradox that even as mobile usage becomes increasingly targeted by malware and security intrusions, consumers are spending more time using their portable devices to accomplish a greater variety of activities, with younger users ever more willing to share their activity and information with marketers. Amy King,  MEF member…
Sam Hill
March 27, 2014
Event

TADHack, Building the Telecom Application Developer Ecosystem

MEF is official partner of this year's TADHack, being held in Madrid this summer. Organiser and Telecoms industry veteran Alan Quayle,  talks about the increasingly important role of developers in telecoms, and why TADHack is the place to be this June.  How are Developers relevant to Telecoms? The Telecoms industry has…
Sam Hill
March 24, 2014
MEF Connects MWCMEFTV

MEFTV Meets the members @MWC part 2

Every year at MWC in Barcelona, MEFTV visits as many of our exhibiting members as possible to catch up with their latest news and announcements. In our continuing series, meet three more companies from across our diverse global membership. InMobi - Shrikant G. Laktar, Global VP Marketing CM Telecom - Gilbert Gooijers, Managing Director…
Sam Hill
March 21, 2014
News Roundup

Global Mobile News Round-up – Week 17th March

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories New Payments Startups Face An Uphill Battle To Disrupt The Credit Card Processing…
Sam Hill
March 21, 2014
5 minutes with

5 minutes with… MyOrder

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Michael Dooijes, Executive Director and Head of Strategy & Innovation at Rabobank Group and CEO of MyOrder talks about their innovative mobile payments mechanism.What does MyOrder do?MyOrder is a mobile…
Sam Hill
March 20, 2014
AfricaGuest blogMusicVAS

Digital Entrepreneurship in Kenya 2014

Marissa Drouillard, Intelligence Consultant, Mobile for Development at the GSMA, discusses the findings of their recent report on Digital Entrepreneurship in Kenya which looks at current opportunities and challenges for the Kenyan entrepreneurship ecosystem. Pete’s Coffee, nestled in Nairobi’s Bishop Magua building, is the kind of place where aspiring Kenyan…
Sam Hill
March 19, 2014
MEF Global ForumMEFTV

MEFTV Meets the members @MWC

Every year at MWC in Barcelona, MEFTV visits as many of our exhibiting members as possible to catch up with their latest news and announcements. We'll be showcasing all of them in the coming weeks so to kick us off, meet three companies from across our diverse global membership. OpenMarket -…
Sam Hill
March 14, 2014
News Roundup

Global Mobile News Round-up – Week 10th March

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Tipping Point: U.S. Mobile Data Revenues Outweighed Those Of Voice In 2013, On…
Sam Hill
March 14, 2014
Uncategorized

The Next Mobile Frontier [Infographic]

With 5.2 billion of the world’s 6.8 billion mobile subscribers in the developing world, handset manufacturers and developers such as Nokia, Ericsson, Facebook and Mozilla, are renewing their efforts to connect and cater to emerging market consumers. The recently released  "Next Mobile Frontier’ report from mobile marketing expert and MEF…
Sam Hill
March 13, 2014

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