The Business Messaging industry is converging with Conversational Commerce, and more widely with Customer Care and Digital Marketing. It’s a perfect time for you to review your Omnichannel strategies, create new alliances, identify new target audiences for your goods and services, integrate new ideas and expand your knowledge of this fast-growing area.
This consumer survey from MEF provides an intuitive guide for all that want to understand more about this important category, the global landscape, how it compares to other categories, barriers to growth, and all with relevant case studies and regional spotlights.
MEF, supported by Boku, presents its latest enterprise survey report. In this survey, we have spoken to senior individuals in 450 enterprises of varying sizes in nine key geographical markets. Our goals are to clarify enterprise attitudes towards the challenges that they are facing and to identify opportunities for suppliers.
How many text messages do you receive from friends, family, loved ones and organisations of every type and size? We suspect the answer will be “A lot!” Heading towards the three trillion mark annually globally (and that’s just A2P), text messaging, whether it be using the humble SMS or one or many of the legion of chat apps out there, is here to stay.
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
MEF Member news round-up, January 17th
Global Mobile News round-up, January 14th
Your personal data belongs to us, say enterprises
MEF Webinar: How do you make money from mobile gaming?
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”Cyrille Thivat, TelecomingCEO