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Business messaging is going from strength to strength. With more enterprises using A2P SMS and OTT channels developing new use cases and pricing strategies to augment Conversational Commerce, this event will focus on how RCS Business Messaging (RBM) is looking to grow the overall ecosystem.

Held in Google’s impressive HQ in Paris, MEF Members and guests gathered to gain first-hand knowledge from the exploration, education, explanation, and experience of RBM. Utilising the latest innovations around the technology, insights from real experiences and success stories, and teaching from experts from around the globe, watch now to explore the full potential of conversational messaging.

Welcome Address

  • Dario Betti, CEO – MEF

Keynote: Revolutionizing Retail: Omnichannel Conversational Approach and the Power of Data-Driven Customer Experiences by Colin Decamps, BearingPoint

In the dynamic landscape of retail today, success hinges on embracing an omnichannel approach to customer experience. Within this framework, our presentation explores the pivotal role of business messaging and how it’s perceived by customers in terms of reach, security, and potential. We also delve into the significance of data and the transformative impact of technology, particularly AI, in enhancing conversational commerce, business messaging, and ultimately, the customer experience.

  • Colin Decamps, Senior Manager Customer Experience – BearingPoint

Google: The Power of the Tick by Jan Jedrzejowicz

RCS a year on… Why is verification becoming such an important feature to consumers?

  • Jan Jedrzejowicz, Director of Product Management – Google

Analyst Briefing: Why Does The World Need RCS?

Mobilesquared will look at the evolution of marketing through the smartphone and the role RCS business messaging is set to play:

– Messaging is the next “big” thing for brands, but SMS can only go one way.
– Conversational messaging is the future and it’s usage is starting to increase
– Can RCS become the biggest engagement channel?

  • Nick Lane, Founder & Chief Insight Analyst – Mobilesquared

MNOs Talk Transitioning to RCS

Mobile Operators discuss how is RCS improving consumer engagement in practice. How well is the ‘branded message’ strategy being adopted?

  • David Boddington, Senior Product Manager – Infobip
  • Bernd Heinen, Senior Product Manager Corporate Messaging (SMS/RCS) – Telefónica Germany
  • Claudine Bell, Partner Business Manager – Messaging & Payments (Wholesale) – Virgin Media O2 UK
  • Amelia Newsom-Davis, Director Payment, Messaging and Identity – Orange

RCS Success Stories – France

Bouygues and Link Mobilty show how RCS is being used to improve the customer experience on RATP.

  • Violaine Di Meglio, Head Of Marketing Business Development – Bouygues Telecom
  • Morgane Le Gloan, Sales Account Manager – LINK Mobility

RCS Success Stories – UK

BT and Virgin Media/O2 show how RCS is increasing consumer trust and engagement in the UK with Asda and Infobip.

  • Catherine Maguire, Product Manager – BT
  • Claudine Bell, Partner Business Manager | Messaging & Payments (Wholesale) –  Virgin Media O2
  • Tim Atkinson, RCS Business Development Manager – Google
  • David Boddington, Senior Product Manager – Infobip

RCS Success Stories – Spain

Integrating RCS with your mobile wallet for a seamless user experience on Renfe trains.

  • Mayte Martin, Business Development | Head of RCS Orange – Spain

RCS Success Stories – France

Sinch present how Printemps are maximising consumer engagement with RCS.

  • Laure Cuillé, Mobile Messaging Consultant – Sinch
  • Clara Bosi, Loyalty & CRM Manager – Printemps

Keynote: RCS: at a Crossroads by Beerud Sheth, CEO of Gupshup

  • Beerud Seth, Co-Founder & CEO Gupshup

RCS Success Stories – Africa

Dotgo: switching on rich messaging in Nigeria and South Africa.

  • Barinderpal Mumick, Vice President of Business Development and Operations – Dotgo

RCS Success Stories – India

Route Mobile show how RCS is engaging consumers with trusted communications across India.

  • Ibs Ali, Associate VP, Carrier Partnerships – Route Mobile

RCS Success Stories – Brazil

  • Marcos Rogriguez Gonzalez, Sr. Manager A2P – Vivo

RCS Success Stories – Brazil

  • Carlos Secron, CEO – Pontaltech

RCS as a Digital Marketing Channel

Digital marketing in a conversational world has come of age with RCS. Our panel discuss how the rich features of RCS are being used for maximum impact.

  • Kerstin Trikalitis, Co-Founder & CEO – Out There Media
  • Maxence Bataille, Advertising Director Ad Mobility – Orange France
  • David Creasey-Benjamin, Future Messaging Evangelist – Webex CPaaS Solutions
  • Catalin Badea, VP Product Management – netnumber Global Data Services

 Question Time: What Does The Future Hold for RCS?

Questions from the audience in the room and online.

  • Michael Power, Future of Messaging Adviser – MEF
  • Catherine Maguire, Product Manager – BT
  • Mayte Martin, Business Development | Head of RCS Orange – Spain
  • Carlos Secron, CEO – Pontaltech
  • Stuart Mitchell, Global Product & Business Development – Sinch
  • Ramy Riad, Vice President Future Messaging – Webex CPaaS Solutions

Success Stories: Winner Announced Live + Closing Remarks

  • Dario Betti, CEO – MEF