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Explore cutting edge mobile innovations at our exclusive London event!

Join technology providers and global enterprise brands to uncover the latest trends shaping the mobile ecosystem for both businesses and consumers.

Dive into the future of AI, messaging, and fraud prevention through interactive presentations, panel sessions, and valuable business networking opportunities.

  • ARTIFICIAL INTELLIGENCE IN MOBILE
  • INNOVATIONS FROM THE MOBILE ECOSYSTEM
  • GAME CHANGING CLOUD SERVICES
  • RICH MEDIA MESSAGING TO MOBILE CONSUMER IN 2024
  • ANTI-FRAUD
  • BUSINESS INNOVATONS

Call for Speakers
If you’re interested in joining us and would like to speak at the event, please contact Nick Millward – Nick@mobileecosystemforum.com

Call for Sponsors
Your support is welcome; there are several partnership, press, and sponsorship opportunities to support this groundbreaking event. Please send your engagement inquiries to

Martica Correa Gonzalez – Martica@mobileecosystemforum.com

Nick Millward –  Nick@mobileecosystemforum.com

Sponsors

Our Speakers

Alex Nourouzi

Alex Nourouzi

Sales Director

Dogto

Alexander Jenkins

Alexander Jenkins

Executive Creative Director

Nexusstudio

Catherine Maguire

Catherine Maguire

Product Manager

BT

Cristina Constandache

Cristina Constandache

Chief Revenue Officer

Rakuten Viber

Dario Betti

Dario Betti

CEO

MEF

Dr. Marco Lafrentz

Dr. Marco Lafrentz

Vice President, Business and Market Development

Netnumber

Elisha Sudlow-Poole

Elisha Sudlow-Poole

Senior Research Analyst

Juniper Research

Filippo Percario

Filippo Percario

Director global partnership

Mitto

Gavin Patterson

Gavin Patterson

Director of Data

MEF

John Bruner

John Bruner

President and CEO

Aegis Mobile

Michael Blum

Michael Blum

Director, Product Management, Cloudmark Division

Proofpoint

Nick Lane

Nick Lane

Chief Messaging Officer & Messagologist

Mobilesquared

Tim Atkinson

Tim Atkinson

Business Development

Google

Tim Ward

Tim Ward

Chief Strategy Officer

XConnect

Vova Gerneshii

Vova Gerneshii

Product Director Enterprise, ext.

GMS

Peter Morgan

Peter Morgan

Founder & CEO

Deep Learning Partnership

Nick Millward

Nick Millward

Advisor

MEF

Open Event

Event Info

Date

25/04/2024

Time

09:00 – 20:00
GMT

Location

IET London: Savoy Place, 2 Savoy Place, London, WC2R 0BL, United Kingdom

Organiser

Watch on Demand

Categories

Enterprise Messaging MEF Event

Type

Hybrid

Agenda

Welcome word by Dario Betti, CEO, MEF

• Gavin Patterson, Director of Data – MEF

Join this session to see the findings from MEF’s 2024 Business Messaging Survey which highlights the impact of Whatsapp, RCS (Google / Apple rich messaging) and fraud are having on consumer usage for voice, text/SMS and email messaging.

• Elisha Sudlow-Poole, Senior Research Analyst – Juniper Research
 
The business messaging market is rapidly undergoing transformation, with innovation of messaging technologies driving the development of new services that enable enterprises to communicate with their customers. Over the last 12 months, the messaging landscape has evolved, with the technologies in the market moving at an unprecedented rate between SMS, RCS and OTT. Specifically, with the increase of AIT (Artificially Inflated Traffic) posing significant disruption to the demand for SMS, as well as other emerging authentication channels, significant amount of traffic is migrating to competing channels such as RCS and OTT messaging apps.
• Tim Ward, Chief Strategy Officer – XConnect 

Number information has been used by A2P players for many years, but now brands are using number intelligence directly within their own systems. Why are they doing it?

We will go through a few examples –
• Protecting themselves against the fraudsters
• Improving call and messaging success rate
• Validation and regulatory compliance
 

• Filippo Percario, Director global partnership – Mitto 

• Catherine Maguire, Product Manager – BT

• Cristina Constandache, Chief Revenue Officer – Rakuten Viber

• Alex Nourouzi, Sales Director – Dogto

• Vova Gerneshii, Product Director Enterprise – GMS

In this panel, we explore the dynamic landscape of business messaging, tracing its evolution from traditional SMS and email to cutting-edge communication platforms. Delve into the transformative impact of emerging technologies, the rise of omnichannel communication strategies, and the role of AI and automation. Gain insights into how businesses are adapting to these changes to enhance customer engagement, streamline operations, and drive growth in the digital age. Join us as we envision the future trajectory of business messaging and its profound implications for enterprises worldwide.

• John Bruner, President and CEO – Aegis Mobile
 
The need for solid identity verification and meticulous risk analysis to establish trust is more critical than ever. This presentation will draw on valuable insights from the US market and examine their relevance and application in European and UK settings, offering valuable insights from John Bruner, CEO of Aegis Mobile.
 
Bruner will navigate through the essential elements necessary for thwarting fraud, focusing on the significance of Known Sender concept in messaging authenticity. The discussion will extend into the intricacies of vetting mechanisms, comparing the scalability and effectiveness of SMS versus Rich Business Messaging (RBM), and the critical role of feedback mechanisms in reinforcing the vetting process. He will also explore strategies for closing the security gaps, emphasizing data sharing across the messaging ecosystem as a formidable tool in the fight against fraud.

• Peter Morgan, Head Tutor on Oxford AI course and Founder & CEO of Deep Learning Partnership

Generative AI has been grabbing all the headlines lately. But is this the only kind of AI and how does it work with apps running on mobile devices? In this talk we’ll take a look at how we got here, and why we should definitely be paying attention to GenAI and AI developments in general. We will look at what to expect in the coming months and years, and how the mobile industry will be impacted, along with every other area of our lives.

• Nick Lane, Chief Messaging Officer & Messagologist – Mobilesquared
 
– How is the turbulence in A2P SMS in 2024 impacting its long term future?
 
– What impact will WhatsApp have on mobile operator messaging opportunity?
 
– Does RCS present long term messaging future for mobile operators?
• Dr. Marco Lafrentz, Vice President, Business and Market Development – Netnumber
 
Across our mobile world, there exists a plethora of ways to connect and engage in conversational, two-way texting. Instant messaging applications like WhatsApp and RCS-based capabilities are a favorite among global populations for their added messaging perks.. Chat apps represent substantial value across a range of messaging use cases, but when we look at how the global ecosystem is changing, keeping SMS’s relevance top of mind will be key. Currently, with global 2FA solutions migrating away from SMS, respective traffic volumes are tumbling — but conversational use cases are skyrocketing. Today, SMS stands as the truly ubiquitous option (covering all populations and devices with no additional user action required — aka, no app to install), but outside the U.S., it’s used almost exclusively for one-way communication. To fix global messaging fragmentation, it’s imperative that global enterprises demand text enablement for non-mobile numbers to pave the way for scalable, programmable SMS solutions for conversational use cases.
 
In this presentation from Dr. Marco Lafrentz, VP of Business and Market Development for leading global phone number intelligence provider netnumber and MEF board member, attendees can expect to learn more about why SMS should be valued on a global scale for its inclusivity and availability. Lafrentz will outline what must occur for SMS to become conversational and grow at scale. Listeners will learn how SMS can support messaging initiatives for brands on a global scale by exploring how the U.S.’s mature conversational messaging ecosystem stands as proof of SMS’s ubiquitous potential.

• Michael Blum, Director, Product Management, Cloudmark Division – Proofpoint

Join Michael Blum, Director, Product Management, Cloudmark Division, for an in-depth discussion on the true meaning of “protections” within the Commercial Messaging Ecosystem. This informative talk will include the overall landscape, maintaining trust in messaging, and challenges from alternative channels.

• Tim Atkinson, Business Development – Google

Tim Atkinson will provide an update on RCS Business Messaging and how Carrier Messaging is evolving to better serve mobile users, businesses & brands

• Alexander Jenkins, Executive Creative Director – Nexusstudio
 
Nexus Studio’s Executive Creative Director will offer an insight into their innovation driven projects. Collaborating with leading tech companies and brands, they explore and give shape to new and emergent ways of engaging with audiences.
From groundbreaking geospatial XR experiences, to employing spatial computing as a medium for improving well-being, Nexus has long explored the potential of technology to empower storytelling and experience design, but always with value placed firmly on the audience experience.
Alex will discuss how Nexus has taken advantage of nascent tech to immerse audiences more deeply and build stronger emotional connections which, in turn, provides greater opportunities for brands to engage in more meaningful and valuable ways.

 Drinks & Networking

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