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Personal Data

Mobile AdvertisingPersonal Data

MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media

The Information Commissioner’s Officer (ICO), the UK regulator for data protection, is giving 6 months to adtech companies for adjusting the process of data sharing in real time biding (RTB), programmatic advertising. The analysis from ICO shows that sensitive personal information is shared by some advertising players, without securing approval…
Sam Hill
July 9, 2019
Industry ViewsPersonal DataRegulation

Industry views: GDPR one year on

This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…
Sam Hill
May 23, 2019
Interviews

Member Interview: Sundi Sundaresh, Cinarra

MEFTV speaks to Sundi Sundaresh, President & CEO of Cinarra who among other things discussed the challenges of handling consumer’s personal data responsibly – we asked how the landscape has changed for businesses in light of new regulation such as GDPR: “Interestingly the landscape hasn’t changed for us very much,…
Sam Hill
May 8, 2019
OpinionsPersonal Data

The Status of Trust in the Digital Economy

Iain McCallum, mobile industry veteran and MEF Advisor explores the future of Trust and identity in the digital eco-system in a series of webinars and articles. With the identity and access management industry conservatively valued to be worth between $20-25 billion dollars by 2022 (Grand View Research 2018) and significant…
Sam Hill
April 25, 2019
MEF