Mobile Video Archives

Why TikTok is everywhere – including Mad//Fest 2019

ByteDance’s video sharing app is now installed on 1.5 billion phones. Meanwhile its ad sales execs are installed at digital marketing events such as Mad//Fest in London. Tim Green digs into a mobile phenomenon. In the last few weeks, I have attended two London events on behalf of MEF: the…

Tim GreenNovember 22, 2019

MEFTV Mobile video MWC18

Hungama’s Neeraj Roy on building a ‘Netflix for south Asians’

India’s Hungama Mobile dominates digital entertainment for the world’s south Asia population. It reaches 40 million people in 50 countries. In an exclusive video, Hungama’s CEO Neeraj Roy describes the journey and the future… In the early years of the 21st century, there was a mobile entertainment revolution. A group…

MEFApril 18, 2018

Mobile Entertainment MWC18 Opinions

Foldable phones? F1 cars? VR moon landings? What to see at MWC 2018

Going to MWC? What can you expect apart from sore feet and sea food? Tim Green looks ahead to some of the possible highlights of this year's mammoth event in Barcelona... Ah, Mobile World Congress. The thrill of the packed commuter train ride from Espanya metro. The picket lines. The…

Tim GreenFebruary 7, 2018

Analytics Mobile video

On Device Research insight: the rise and rise of rewarded mobile video ads

Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…

Tim GreenJuly 26, 2017

Mobile Entertainment Mobile Gaming Opinions

Mobile VR: Virtually limitless possibilities

VR was a major feature of CES this year, but with expensive entry costs for the high-end enthusiasts, MEF Minute Editor Sam Hill sees a potentially huge opportunity for mobile… At CES this year mobile was everywhere and nowhere. For every connected device there was an app – for every…

Sam HillJanuary 26, 2016

Why TikTok is everywhere – including Mad//Fest 2019

Hungama’s Neeraj Roy on building a ‘Netflix for south Asians’

Foldable phones? F1 cars? VR moon landings? What to see at MWC 2018

On Device Research insight: the rise and rise of rewarded mobile video ads

Mobile VR: Virtually limitless possibilities

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Mobile Video

Why TikTok is everywhere – including Mad//Fest 2019

Hungama’s Neeraj Roy on building a ‘Netflix for south Asians’

Foldable phones? F1 cars? VR moon landings? What to see at MWC 2018

On Device Research insight: the rise and rise of rewarded mobile video ads

Mobile VR: Virtually limitless possibilities

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