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MEF Asia

[Infographic] Digital youth in South East Asia

When you blend two trends - digital natives (kids) with mobile first markets - the result is a young demographic that is highly mobile literate and a strong indication of the mid-range future of mobile. This infographic from youth orientated marketing platform, SuperAwesome explores how these two super trends affect…
Tim Banks
January 14, 2016

Infographic: mobile and social media are driving retail

Mobile is increasingly a central strand in any retail strategy. Far beyond simply providing an app or mobile website, savvy retailers are bringing together mobile offers, loyalty programmes and location services with social media. Understanding how mobile and social go hand-in-hand is explored in more depth in this infographic from…
Tim Banks
December 15, 2015
m-commerceMEF Asia

Infographic: m-commerce in Southeast Asia

85 per cent of consumers in Southeast Asia are comfortable shopping on mobile devices. That's according to this recent research and infographic from e-commerce firm iprice. There are however some bumps in the road. 67 per cent of respondents listed a “better payment method” as the most important improvement to…
Tim Banks
December 8, 2015

Infographic: what’s next for Africa’s mobile economy?

Mobile is making a major contribution to the African continent's economy. This infographic explores seven trends that are driving that growth, from mobile health through to enabling local content. MEF has also recently launched its MEF’s Regional eBulletin – Africa Edition, with insights from senior executives at Mahindra Comviva and…
Tim Banks
November 26, 2015
Mobile video

Infographic: global mobile video usage

Mobile video is growing in popularity as better handsets, faster networks and more affordable data-plans come together. This Global Consumer Survey from the IAB looks at how, when and why people around the world are viewing video on the smallest screen.
Tim Banks
November 17, 2015