Last month’s Consumer Electronic Show in Las Vegas gave the big technology players the opportunity to set out their stall on how they intend to bring the connected car to consumers.
The trickle down from luxury car models to mass market is happening as features such as infotainment, m2m vehicle diagnostics and in-car WiFi are fast becoming standard. One report suggests that by 2020 90 per cent of cars will have connectivity built-in, with mobile operators taking a share of a $1.2 trillion dollar revenue potential.
This infographic from European motoring trade body, FIA, explores what consumers think of their cars becoming data enabled. And there are concerns over privacy of user data. Drivers are most concerned about the disclosure of private information (88 per cent) and the commercial use of personal data (86 per cent). 95 per cent of those surveyed believed that there was a need for specific legislation to protect their rights to their vehicle and driver data