85 per cent of consumers in Southeast Asia are comfortable shopping on mobile devices. That’s according to this recent research and infographic from e-commerce firm iprice.
There are however some bumps in the road. 67 per cent of respondents listed a “better payment method” as the most important improvement to make mobile shopping a better experience. Whilst the security and the trustworthiness of the seller were listed as other barriers to mobile shopping with 38.5 per cent of respondents indicating that both reasons were a cause for concern.