Mobile is increasingly a central strand in any retail strategy. Far beyond simply providing an app or mobile website, savvy retailers are bringing together mobile offers, loyalty programmes and location services with social media.
Understanding how mobile and social go hand-in-hand is explored in more depth in this infographic from  MarketLive’s Seventh Annual Holiday Research Study.
For example, 78 per cent of the  consumers surveyed say they’re likely to visit a store after receiving a text promotion, 62 per cent are likely to purchase if they receive these notifications while inside of the store and 27 per cent have made purchases after engaging with social media.
