Its been a mobile Christmas for Brits with 91 per cent of people in the UK having used a mobile device in the run up to and during the holiday.

This infographic from Weve looks at shopping and beyond, indexing a wide range of typical smartphone activities from organising travel to food and drink and the importance of seizing both mobile marketing and omni-channel retail opportunities to keep the tills ringing.

On mobile shopping alone, Brits spent an average of £281 via their mobile device, 50 per cent prefer to compare online and then shop in store, 47 per cent use their mobile to search for shop locations and 48 per cent like to receive messages (offers and promotions) based on their location.

Infographic

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