Industry Views Archives

Need-to-know: 10 takeaways on PIX instant payments in Brazil

PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s…

Carol BenitesJanuary 6, 2022

ID & Data Interviews Messaging Channels

New whitepaper: Business SMS, SIM Farms and the Data Protection Risk

MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity. However, use of unauthorised routes such as SIM Farms…

MEFNovember 4, 2020

Content & Advertising Interviews

New whitepaper: Combatting Fraud in Mobile Content

Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit…

MEFOctober 29, 2020

Connectivity & Wholesale Interviews

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

MEFJuly 2, 2020

Interviews Messaging Channels

Industry views: A collaborative approach to tackling Smishing

MEF’s SMS SenderID Protection Registry helps identify and block fraudulent SMS texts, protecting consumers, legitimate businesses and organisations falling victim to text messaging scams. Known as ‘Smishing’ criminals send bogus texts which appear to come from a trusted sender. The Registry allows organisations to register the message headers used when…

MEFJune 17, 2020

Content & Advertising Interviews Messaging Channels

Industry views: Latest MEF Member Covid-19 responses

As the global COVID-19 pandemic continues, with countries at differing stages of response and recovery, we share further learnings and actions from MEF members working to support businesses and consumers as well as innovative solutions for fighting back against the virus. While most of the world comes about in unison…

MEFMay 13, 2020

Content & Advertising Interviews Messaging Channels

Industry views: COVID19 responses from the mobile ecosystem

The mobile ecosystem has been central to many of the innovations and creative solutions that have emerged in the last few weeks: not just in communications in keeping us connected but also in the essential sharing of information, entertainment, education, business and finance all now commonly managed at home from…

MEFApril 9, 2020

Interviews Messaging Channels

A2P SMS against COVID-19

The rapid spread of the COVID-19 virus has caught everyone by surprise and the pandemic is devastating lives across the world. As more and more countries enter into lockdown, the social and economic impact is become evident. We need to understand how businesses will be able to react. Below we…

Dario BettiMarch 24, 2020

Content & Advertising Interviews

Industry views: Combating mobile Ad fraud

We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

MEFJuly 1, 2019

ID & Data Interviews

Industry views: GDPR one year on

This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

MEFMay 23, 2019