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Guest blogMobile GamingOpinions

Industry views: mobile games outlook 2016

Mobile Games remains the biggest single sector in our ecosystem when it comes to consumption and monetization. 2015 was another growth year from Nintendo’s dramatic entry into the market to Activision’s purchase of King. Looking forward, the arrival of new technology such as smartwatches and VR, has begun to reshape…
Tim Banks
January 13, 2016
Industry Views

Industry views: what’s next for mobile and consumer trust?

The last few weeks have seen some interesting moves around ad-blockers and Safe Harbour and raises some important questions. Both point to the need for consumer data and the fragility of that relationship in terms of developing consumer trust for a sustainable business future. How should the industry respond? Perhaps…
Tim Banks
October 15, 2015
Industry ViewsMobile Payments

Industry Views: the NFC payments opportunity

Last week MEF launched its annual Global Mobile Money report, which studied 15,000 mobile users across 15 countries.  The headline statistic is that mobile banking and mobile commerce continues to engage consumers - especially in mobile first markets. 69% of mobile media users globally carried out a banking activity via mobile whilst 66%…
Tim Banks
June 26, 2015
Industry Views

Industry Views: Mobile predictions 2015

Last week, MEF looked at the year ahead in its traditional annual predictions featuring ten key mobile trends that will shape the global mobile landscape in 2015. Here contributors to that list, drawn from MEF’s Global and Regional Boards of Directors and other members, share their thoughts on the top ten,…
Sam Hill
January 15, 2015
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