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Guest blog

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception…
Sam Hill
June 9, 2014
News Roundup

Global Mobile News Round-up – Week 2nd June 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Brits to Spend £38m on Mobile During the World Cup MMM £38m will…
Sam Hill
June 6, 2014
Analytics

Examining Trends in the Global App Economy [Infographic]

How does app use vary around the world? Which devices have the most app-hungry users? These questions and more and answered by MEF’s App Economy report, highlighting growth across all app categories, and suggesting the high levels of engagement in growth markets will continue to drive adoption worldwide, delivering new opportunities for…
Sam Hill
June 5, 2014
News Roundup

Global Mobile News Round-up – Week 26th May 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Facebook Seeks EU Antitrust Review of WhatsApp Deal WSJ Facebook  has asked European…
Sam Hill
May 30, 2014
Uncategorized

The Next Mobile Frontier: Global Vs Local Brands [Infographic]

Amazon is rumoured to be planning extensions to its existing mobile content offering that could include a music streaming service and even a dedicated Amazon smartphone. However, the global online retailer is losing ground to its 'Big 3’ key competitors Apple, Google and Microsoft in emerging markets, according to research…
Sam Hill
May 29, 2014
Guest blogVAS

6 hidden factors that drive commercially successful mHealth app publishing

There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on…
Sam Hill
May 28, 2014
News Roundup

Global Mobile News Round-up – Week 19th May 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Google Anticipates Serving Ads To Refrigerators, Cars And More TechCrunch When Google acquired…
Sam Hill
May 23, 2014
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