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10 reasons why rich messaging is re-writing the rules of customer communications Messaging Channels

10 reasons why rich messaging is re-writing the rules of customer communications

Rich business messaging is unleashing a new era of consumer marketing, customer care and conversational commerce. It is giving people a wider choice of channels. And it is enabling post-pandemic comms with low-human contact. This is a revolution, and every brand has questions about it. Ahead of MEF Connects Rich…
Sam Hill
August 27, 2020
‘Transaction approved’. How authentication by SMS is making digital commerce safe Messaging Channels

‘Transaction approved’. How authentication by SMS is making digital commerce safe

When it comes to proving who you are, the email and password combo is not fit for purpose, which is why so many firms have switched to authentication by text. Continuing our serialisation of articles and interviews taken from MEF’s free Future of Messaging Guide 2020, available to download now.
Sam Hill
August 26, 2020
Matchmaking and business initiation in a pandemic – DMEXCO @home can help Event RoundupGuest blog

Matchmaking and business initiation in a pandemic – DMEXCO @home can help

Corona has radically changed our landscape today, particularly in the human networking and business initiation space. When DMEXCO, the yearly conference and trade fair in Cologne, did a survey in April, over half of the global community believed that event cancellations are having a negative impact on the digital industry.…
Sam Hill
August 25, 2020
MEF