Claudine Bell
Virgin Media o2
Partner Business Manager Messaging & Payments
“I am proud to nominate Claudine for the distinguished MEFFY Special Award in recognition of her exceptional efforts and leadership in 2024, particularly in promoting Rich Business Messaging and advocating for the transformative benefits of RCS (Rich Communication Services) to customers. Throughout the year, Claudine has demonstrated an unwavering commitment to advancing the understanding and adoption of RCS, positioning it as a vital tool for modern communication.
Beyond innovation, Claudine has consistently demonstrated a commitment to consumer protection, focusing on security, fraud prevention, and safeguarding vulnerable customers. As a respected speaker and panelist at numerous events, Claudine has used her platform to raise awareness on these critical issues, contributing significantly to discussions on enhancing security within both messaging and payments. Her efforts to bring together diverse stakeholders and facilitate cross-industry collaborations are instrumental in strengthening the security and resilience of mobile services.
Claudine’s unique ability to foster collaboration between technology providers, mobile operators, and industry regulators, while consistently advocating for consumer protection, exemplifies the qualities of a true leader in the mobile ecosystem. Her contributions have not only driven the growth of RCS but are also working towards advancing the broader goals of security and innovation within the mobile communications industry.
For her outstanding and sustained contribution to the mobile ecosystem, her leadership in fostering innovation, and her commitment to protecting consumers, I wholeheartedly believe that Claudine is a deserving recipient of the MEFFY Special Award for Personal Contribution to the Mobile Ecosystem.”
“Claudine is an outstanding candidate for the MEFFY Special Award: Personal Contribution, in recognition of her exceptional leadership and contribution to the mobile ecosystem in 2024. She has been instrumental in promoting Rich Business Messaging and driving the adoption of RCS (Rich Communication Services) as a transformative communication tool.
Her advocacy extends beyond innovation to championing consumer protection, focusing on security, fraud prevention, and safeguarding vulnerable users. As a respected speaker and panellist at events globally, Claudine has raised awareness and driven action on critical issues, fostering collaboration across technology providers, mobile operators, and regulators.
Her work has advanced the growth of RCS, strengthened mobile security, and supported innovation in messaging and payments, including adding identity (e.g. RBM Verified Sender) as an important new capability in messaging, making them safer and more accessible for all. Claudine’ss unwavering commitment and impactful leadership make her a deserving recipient of this prestigious award.”
“Claudine has worked tirelessly these past few years, championing the benefits of RCS as a trusted messaging channel and helping to shape the A2P strategy at VirginMediaO2 and beyond. She has spoken at countless events in 2024 on all aspects of RCS, with a special focus on security and fraud prevention, ensuring that end user safety is at the forefront of any discussion. Claudine is also a huge advocate for vulnerable customers, giving her support to a number of campaigns and initiatives safeguarding those most in need.
Claudine’s overall contribution to the Mobile Ecosystem is invaluable. From being one of the go to voices on all things RCS to her collaboration with key players across the industry working to secure the future of business messaging for many years to come.”
“I am honored to nominate Claudine for the prestigious MEFFY Special Award in recognition of her outstanding leadership and contributions in 2024. Her remarkable efforts in promoting Rich Business Messaging and advocating for the transformative potential of Rich Communication Services (RCS) have been pivotal in advancing its adoption and understanding among customers. Claudine’ss tireless commitment to positioning RCS as a cornerstone of modern communication highlights her dedication to innovation and progress within the mobile ecosystem.
In addition to her focus on innovation, Claudine has been a steadfast advocate for consumer protection. She has prioritized security, fraud prevention, and safeguarding vulnerable customers, ensuring that advancements in mobile technology are accompanied by robust protective measures. As a sought-after speaker and panelist at numerous industry events, Claudine has leveraged her platform to address critical issues, driving forward important conversations about enhancing security in both messaging and payments. Her ability to unite diverse stakeholders and foster cross-industry collaboration has been instrumental in strengthening the security and resilience of mobile services.
Claudine’s exceptional leadership is exemplified by her ability to bridge the gap between technology providers, mobile operators, and industry regulators, all while championing consumer interests. Her efforts have not only accelerated the growth of RCS but also contributed to broader industry goals of security, innovation, and collaboration.
For her significant and sustained contributions to the mobile ecosystem, her visionary leadership in driving innovation, and her unwavering commitment to protecting consumers, I wholeheartedly endorse Claudine as a deserving recipient of the MEFFY Special Award for Personal Contribution to the Mobile Ecosystem.”
Carol Benites
mobi
Head of Global Strategy + Innovation
“Almost a decade ago, MEF discovered an ambitious, tenacious, scrappy, and brilliant young woman in Sao Paulo, Carol Benites. She didn’t have much telecom experience, aside from knowing there was a lot that could be done to make wireless better from her own experiences as a customer.
When Dario Betti joined MEF, later taking over as the organization’ss chief executive officer, he quickly realized that Carol was a rising star & and he trusted her to help carry-through key initiatives as part of his transformative leadership of MEF (both in navigating the organization through the global pandemic, and in rapidly growing MEF in the years since).

While at MEF, Carol helped lead the charge on key initiatives that impacted what is, singularly (and by definition), the most connected industry globally. She built connections between MEF and wireless experts and executives, as well as the foundations for programmes that have helped shape messaging and connectivity that endure to this day, and that will continue to grow long beyond her tenure at the organization.
Her incredible contributions across nearly a decade to our industry might well have gone un(der)heralded given that MEF, by its very nature, tends to shine the spotlight on its members and their work, rather than ‘steal their thunder’ But that natural humility doesn’st take away from the critical work the organization does to help every MEF member deliver even better connectivity to hundreds of millions of folks around the globe every day.
Carol joined a small regional wireless carrier in the U.S., mobi, late last year, now spearheading their initiative to grow their brand and services strategically to new markets. But her roots at MEF, and the invaluable leadership lessons she learned firsthand from Dario are a North Star for her as she now grows and nurtures her own team.”
Priya Guliani
EarthID
CEO
I am nominating Priya Guliani for the MEFFY 2025 due to her transformative leadership at EarthID and her unwavering commitment to advancing decentralized identity solutions. Under her guidance, EarthID has emerged as a leader in innovative authentication technologies that prioritize user privacy, security, and convenience.
Priya’s vision is reflected in EarthID ‘sgroundbreaking technical capabilities:
Impactful Solutions: The introduction of a passwordless authentication system has resulted in a 30% reduction in fraud incidents and an 80% decrease in password management support tickets, demonstrating the platform ‘seffectiveness and efficiency.
Global Compliance and Recognition: EarthID’ss adherence to international standards such as ISO 27001 and GDPR underscores its commitment to security and privacy. The platform ‘sachievements have positioned it as a trusted player in the industry recognized globally for its innovation.
Strategic Partnerships: Priya has spearheaded collaborations with industry leaders like Tech Mahindra to create a Self-Sovereign Identity (SSI) powered Metaverse platform. This initiative aims to enhance user control over data while addressing emerging security threats in virtual environments.
By nominating Priya Guliani for the MEFFY 2025, we acknowledge her significant contributions to enhancing mobile security and identity management while celebrating her role as a visionary leader driving impactful change in the tech community. Her work not only empowers individuals with secure identities but also fosters social inclusion and equity in access to essential services.”
James Williams
MrConnectivity
Founder – CEO
James Williams has been active in the Telecoms domain for over 30 years, excelling at connecting people and organisations. Known affectionately as “;Mr. Connectivity”; – a name first coined by a client in Sweden that has since become his brand – James has fostered countless relationships globally, leaving an indelible mark on the industry.
In recent years, James ‘s focus has been on enhancing trust within Telecoms. From building and restoring trust to securing brands and supporting the industry, he has approached these challenges from his unique, neutral position as a consultant across diverse sectors of Mobile. His dedication and expertise have been instrumental in making Telecoms a more trustworthy and secure space.
James ‘s tireless work across the Mobile Ecosystem is matched by his infectious energy and enthusiasm, qualities that have motivated others to join his mission to simply improve the industry. His contributions have been invaluable, and we look forward to seeing his impact continue to grow.

Katia González
BICS & i3Forum
Director of Security Advocacy and Industry Engagement
“Katia González, Director of Security Advocacy and Industry Engagement at BICS, a Proximus Global company, is a widely respected fraud specialist with more than 15 years of experience in the Mobile and Wholesale Telecom industry. She is a vocal champion for women and other minorities in the field as well as advocating for an international collaborative environment across the industry to fight telco fraud. Based at Proximus Global’s headquarters in Brussels, she is an expert in telecoms fraud prevention and has overseen the continued development of fraud prevention solutions.
This includes the pioneering FraudGuard solution — a unique AI-powered fraud prevention service for voice and SMS international transit utilising a crowdsourcing and collaborative approach…

In 2023 alone, FraudGuard helped protect subscribers globally from:
- 507 million spam calls and robocalls
- 473 million smishing attacks
- Saved brands and operators 87 million EUR in estimated wholesale costs of fraud exposure
Alongside technology, Katia believes collaboration throughout the industry is key to evolving best practices and keeping all stakeholders alert to fraud trends and current threats. This is why she leads daily discussions between different industry bodies including BEREC, ECC CEPT, i3Forum, Global Leaders Forum, GSMA and more recently One Consortium, advocating, communicating and agreeing upon common standards. She’s a co-founder and Leadership Council member at One Consortium which works at industry level to restore trust back into communications.
She is also a Board member at i3Forum where she also chairs the i3Forum Fight Fraud working group. This non-profit organisation provides guidelines to the international wholesale carrier industry on fraud-related matters and supports international collaboration between the industry and regulators. She also champions gender equality in the industry and is an ambassador for the emPOWERED network, an inclusive network for women in tech and telecoms that aims to support and connect women in the industry. Quote from Isabelle Paradis, President, Hot Telecom "Katia González Gutiérrez’s exceptional contributions to advancing the mobile ecosystem are nothing short of transformative. Through her tireless efforts, Katia has played a pivotal role in protecting consumers by driving innovative solutions that combat fraud and safeguard trust in mobile communications. Her commitment to fostering collaboration across the mobile industry has been instrumental in uniting diverse stakeholders to address complex challenges and shape a more secure, seamless, and interconnected ecosystem.
Beyond her professional achievements, Katia has been a steadfast advocate for gender equality in the telecom sector, championing initiatives that empower women and promote diversity at every level. Her unwavering dedication to creating a more inclusive industry has inspired countless professionals and set a standard for leadership and impact. Katia’s vision, passion, and leadership have not only strengthened the mobile industry but have also left an enduring legacy that will continue to benefit businesses and consumers alike for years to come. She is a true inspiration!”
Rajdipkumar Gupta
Route Mobile
Founder and Managing Director
Route Mobile proudly nominates Rajdipkumar Gupta, our Founder and Managing Director, for his unparalleled contributions to advancing the mobile ecosystem. Rajdip has consistently delivered impactful innovations, fostered significant collaborations, and championed consumer protection, making him a transformative leader in the industry.
Innovations Across the Communication Chain
Rajdip’s vision and leadership have brought value to every stakeholder in the mobile ecosystem:
For Telecom Operators: By leveraging AI and ML, Rajdip has introduced revenue assurance solutions and anti-spam measures that safeguard operators from fraud and spam, ensuring network integrity and reliability.
For Enterprises: Rajdip has consistently delivered impactful solutions at scale, solutions that drive change and create a positive impact on communities. His visionary approach focuses on leveraging technology to influence behavioral change and empower end-customers through digital and mobile solutions.
Some notable examples include:Metro Ticketing Solution: Millions of daily commuters now book their metro tickets seamlessly via WhatsApp and RCS, simplifying their travel experience.
Educational Results Delivery: Enabled 7.5 lakh Gujarat SSC students to receive their results efficiently through WhatsApp, showcasing the power of digital transformation in education.
AI/ML-Based Anti-Spam Solution: Deployed for Vodafone Idea, this solution helps 213 million users stay spam-free, enhancing security and user trust.These innovations underscore Rajdip’s commitment to delivering transformative solutions that address real-world challenges and create meaningful change.
He is working with some of the largest tech companies in the world. He is enabling SMEs to leverage technology. Diversity of serving customers in 20+ countries.
For Consumers: Rajdip has been at the forefront of protecting end-users by building solutions that block spam and enhance the overall communication experience, earning the trust of millions worldwide.Pioneering Collaborations and Strategic Partnerships
Rajdip has spearheaded transformative partnerships that have significantly reshaped the CPaaS landscape. Under his leadership, Route Mobile secured the landmark Proximus investment—one of the largest deals in the sector—marking a pivotal moment in the industry.
He has also been instrumental in forging strategic alliances with global leaders like Infosys and Tech Mahindra, embedding CPaaS solutions into large-scale technology projects deployed across the globe. His efforts extend to working with some of the world’s largest tech companies while simultaneously enabling SMEs to leverage cutting-edge communication technology to scale their businesses.
With a commitment to diversity and impact, Rajdip has driven Route Mobile’s ability to serve customers across 20+ countries, solidifying its global presence and influence in the CPaaS domain.
Through his dedication to safeguarding consumers, empowering enterprises, and fostering strategic partnerships, Rajdip has redefined the possibilities of mobile communication. His contributions reflect a commitment to creating a more connected, secure, and innovative ecosystem.
We believe Rajdipkumar Gupta exemplifies the qualities celebrated by this award, and his work continues to shape the future of mobile communication.
Danny Preiskel
PREISKEL & CO LLP
Senior Partner
Danny was the lawyer that Andrew Bud and Rimma approached to establish MEF which was the Mobile Entertainment Forum at that time. Danny was responsible for the legal structure and incorporation of MEF and has been a member ever since, attending all their GSMA then MWC events and contributing much regulatory input, including on the www.privacyinapps.net initiative some moons ago.
He also served on the MEF EMEA Board and has been a strong and loyal supporter providing his legal and regulatory input for no charge since day minus one.

Ehsan Ahmadi
VOX Solutions
CEO & Founder
Ehsan Ahmadi is the CEO & Founder of VOX Solutions, with 20+ years of experience in Technology. He focused on leveraging machine learning into optimizing the messaging world, focusing on the safety, efficiency and CX of authentication processes. VOX Solutions is a leader in A2P SMS monetization, a pioneer on addressing Flash Calling (A2P Voice) and a company focused on mitigating artificial traffic, a growing problem.
This is courtesy to Ehsan, being the first person to raise awareness on flash calling and the rising levels of AIT in the market. Thanks to his close touch to customers and our product function, our company was the first to develop solutions to stop such issues, which combined have the potential to disrupt up to 50% of A2P SMS traffic (as per Juniper Research).
Ehsan is the single founder of VOX Solutions, a visionary company, currently leading the way in flashcall and telecom carrier services, transforming the way businesses communicate, authenticate, and connect. As a hyper-growth company, VOX achieved over 50% YoY revenue growth last year and is aiming to reach $100M+ revenue this year. With a capitalization of $70M, VOX is seeking a large round of funding of over $100M in the coming year to accelerate its expansion.
As per Ehsan’ss vision, VOX Solutions focuses on constantly improving its best in class monetization and anti-fraud services to help all industry players by ensuring SMS remains the trusted channel it currently is. To that end, VOX Solutions won for several years in the row titles as:
- Most Innovative Product/Service/Automation Europe at the Telecom Review Excellence Awards 2024
- Best AI/ML Innovation at the Global Connectivity Awards 2023&2024
- Best A.I Integration at the Antonio Meucci Global Telco Awards 2024
- Best Security Solution Provider at the CC-Global Awards 2024
- Tier 1 Vendor in ROCCO SMS Monetization Market Impact Report 2024
- Tier 1 Vendor in ROCCO A2P SMS Market Impact Report 2024
- Best Solution Provider at the Antonio Meucci Global Telco Awards 2023
- Best Personal Data & Identity  A2P Voice Monetization Solution at Meffys Awards 2022
- Best Flash Call Authentication Solution at Juniper Awards 2022 & 2023 & 2024
- Best Anti Fraud Innovation at the Global Carrier Awards 2019 & 2021
This is all done with Ehsan’ss high involvement in product development and active connection to global clients and industry players, helping our ecosystem understand the complex challenges it faces. To that end, Ehsan actively contributes to increasing awareness in the telecom industry of different challenges and threats and how to solve them through appropriate technology.
As a recognition of his outstanding contributions to the telecom ecosystem, in 2023&2024 Ehsan also won the award of Mover & Shaker in Telco Innovation by Juniper Future Digital Awards of acknowledging individuals that are challengers and disruptors and are positioned to make a significant impact in the future. He is also included in Capacity’s Power 100 listing 2023.
Ehsan was one of the very few to ask everybody to pay attention to the high volume of SPAM and artificial traffic in the market (almost 2 years ago). To that end, he led VOX Solutions to develop the first antispam module on the market.
Ehsan was the first person to raise the challenge that flash calling poses to MNOs, the issue that such services currently go unbilled and the need for appropriate technology. Seeing how big of a challenge this is, he also then led our Product Development division to develop the first & only solution in the market to block or monetize A2P Voice traffic.
Lastly, Ehsan is a thought leader & publishes multiple articles around high interest topics such as: Fraud, SMS trashing, Artificial traffic inflation, increasing trend on Flash Calls and how to address it with tailored strategies: https://voxsolutions.co/category/ceo-blog/. He was the first to raise the topics of flash calling and artificial traffic to the industry, raising awareness to all. As testimony, VOX Solutions has been the first and only player to release products that tackle such challenges, under client implementation already.
MEFFYS 2025
Personal Contribution
Voting has now closed! The winners will be announced at the 20th MEFFYS Awards Ceremory in Barcelona, 3rd March
Categories
The MEFFYS 2025
The 20th Annual MEFFYS Awards will take place in Barcelona. As we mark two decades of groundbreaking progress, we’ll look back on a timeline of key milestones and achievements that have shaped the mobile industry.
Interested in taking part or becoming a sponsor? Contact us at meffys@mobileecosystemforum.com