We have achieved significant progress in the development of our platform. In the 1st year of its launch, we have successfully initiated several projects and now we are onboarding more than 15 companies. afina has a network of over 2,000 advertisers partners across 25+ countries, managing a monthly volume of over 800,000 deals.

To summarize, there is the 4-win scheme working as follows:

1. Subscribers get the right offer at the right time.
2. Mobile operators generate additional revenue from their subscribers.
3. Advertisers acquire new leads or customers.
4. afina obtains data for the excellent ML engine performance and revenue share percentage.

With afina, telecom operators can achieve their turnover goals with flexibility, scalability, and reliability.

– An innovative experience anytime and place
– High-quality gaming without interruptions
– Multiplatform accessibility
– Premium gaming experience

With access to a catalog of more than 300 premium games, gamers can now immerse themselves in a diverse range of experiences, whether at home, at work, or on the move. Media outlets have hailed Claro Gaming Cloud as a game-changer, with its impact resonating across Colombian gamers and the wider Latin American market. With seamless gameplay and a user-friendly interface, we’ve captured the hearts of gamers, paving the way for a new era of gaming excellence.

We are immensely proud to present this case and to represent Latin America in this 2024 Meffys Awards.

Cast your vote in support of Claro Gaming Cloud, the cornerstone of Colombia’s gaming evolution, and let’s together build a brighter, more inclusive future for gamers worldwide!

How It Works:

1. Enter Text: Type in your text – a quote, message, or idea you want to bring to life.
2. Choose Style: Select from a variety of styles and themes to customize the visual representation of your text.
3. Click to Create: Watch the transformation happen instantly as your words evolve into stunning images.

Versatile Applications:
– Social Media Posts
– Marketing Campaigns
– Presentations
– Personalized Gifts
– and much more!

Mobiwizard has established itself as the preferred service of choice among mobile operators that are keen on offering premium content services to their subscribers. Our service is now actively operational as a DCB service on carrier networks in many countries (including UK, France, Spain, Botswana, Burkina Faso, and Senegal), with plans for expansion into new territories already underway. This underscores Mobiwizard’s reliability and appeal not just to individual learners but also as a solution for businesses aiming to enhance their customer offerings.

Mobiwizard is more than just a learning platform; it is a movement towards accessible, flexible, and high-quality education. It promises to transform the way we approach learning, making every day an opportunity to get smarter and more skilled. For anyone passionate about personal development or professional advancement, Mobiwizard is a tool that opens up a world of possibilities, all from the convenience of a smartphone.

Karix’s Role in Content Deployment

Karix stands at the forefront of transforming business-customer interactions, leveraging its two decades of expertise and processing over 800 billion interactions annually. By providing businesses with a suite of classic and cutting-edge messaging channels, Karix ensures that they can craft unparalleled communication strategies that drive engagement and foster loyalty. Whether it’s leveraging AI-powered image recognition on WhatsApp, as seen in Croma’s innovative engagement campaign, or utilizing personalized chatbots for Domino’s festive engagement campaign, Karix enables businesses to create immersive and interactive experiences that leave a lasting impression on their customers.

The Engagement Conundrum: Cutting Through the Digital Clutter

In collaboration with Croma and Domino’s, Karix addressed the common challenge of cutting through the digital clutter to capture and retain customer attention. These campaigns exemplify the importance of crafting personalized and meaningful experiences that resonate on a personal level, fostering genuine engagement and loyalty. By leveraging technology and creativity, Karix helped these brands break through the noise and deliver campaigns that not only drove sales but also enriched the customer experience.

Impact Highlights:

Croma’s campaign saw engagement from 48% new users and 52% returning customers, with 95% of selfies processed within 1.3 seconds and a coupon redemption rate of 14.5%, resulting in a significant 34x revenue boost.

Domino’s personalized festive engagement campaign led to enhanced engagement and deeper connections with customers, elevating the festive season with personalized moments of joy and contextually tailored messages.

Conclusion: Redefining Mobile Engagement with Karix

The collaborative efforts of Karix with Croma and Dominos underscore the critical role of innovative content and strategic deployment in overcoming engagement challenges. By enabling businesses to create campaigns that are not only engaging but also personalized and meaningful, Karix is redefining the mobile content and advertising landscape. As brands continue to navigate the crowded digital space, Karix emerges as a key partner in crafting engaging, innovative, and effective customer experiences.

Campaign Flow:

Users receive Porsche Taycan Driving Experience rich messages with a choice of engagement and interactivity call to actions.

Target group:

High income individuals opted in audience with smartphones (RCS for enabled Android, SMS with link to rich media landing pages to iPhone and other smartphone users).

Campaign duration: 11 12 / 2023

Key Results:

• Conversion Rate (test-drive registrations): 5.1%

• Outstanding Read Rates of up to 75%!

• Stunning 73 attention-based seconds!

• 147% Video View Rate (which means that users went back to watch the video again and again!)

The business challenge:
As part of the customer loyalty program, Picard encourages their customers to keep collecting points on their purchases and to redeem them for special rewards to get the most out of the experience.

It’s important to note that all accumulated points must be redeemed by January 31, otherwise the points will be void. Thus, it was essential for Picard to encourage their customers to use loyalty points before the expiration date to avoid frustration and maintain great customer experience across the whole customer journey.

Sinch, the customer communications cloud, helped Picard in providing a more enjoyable and personalised experience to encourage customers to use their points before they expire.

The solution:
Sinch created a personalised experience with a dynamic loyalty point counter, delivered through the Sinch Rich SMS service, accompanied by an intuitive mobile landing page. The goal was to move away from using banal loyalty reminders and help reduce the number of customers losing their loyalty points. We wanted to inspire customers to collect and spend their points to get access to unique experiences boosting their overall customer satisfaction.

The channel of choice for reaching the intended audience was SMS, specifically Rich SMS, which is SMS with a rich link to a campaign-specific interactive landing page. The landing page was addressed to each individual. It had a dynamic counter with number of points of the customer receiving the message, carousels and banners with rewards that members could exchange for points, and inspiration for collecting more points by purchasing products from Picard’s website.

The Rich SMS-enabled link and landing page helped Picard easily track activities on the landing page, analyse results, and create follow-up actions based on user behaviour and interests.

By combining a more fun and engaging points display with a guided journey to use them, Picard was able to encourage their customers to take full advantage of their benefits, while strengthening their commitment and loyalty to the brand.

This campaign was launched mid-December 2023, which gave enough time for the audience to collect more points and use them before the expiration date.

The results:
– Exceptional SMS click-through rate of 34%. This is 24 points higher than the market average for similar engagement campaigns, and 13 points higher than any of Picard’s other Rich SMS campaigns. It is also the best performing large volumes Rich SMS campaign that Sinch has delivered in 2023.
– An impressive 98% response rate. 98% of people have clicked on the link in the SMS message and interacted with the landing page with an average of 8.5 interactions per user (CTA button clicks, carousel browsing, and other interactions on the landing page) with a redirection rate to the web of 72%.

The performance of this campaign is a testimony to the exceptional commitment Picard shows their community of loyal customers and how they continue to prioritise customer experience, and how a Sinch Rich SMS powered campaign showcases the value of strong personalisation, interactivity, and rich content.

Key Features of SingSpace by Stingray Karaoke

A Vast Musical Library: SingSpace powered by Stingray Karaoke boasts a massive collection of over 100,000 karaoke songs, spanning chart-toppers and timeless classics, with new additions every week. The extensive catalog covers multiple genres and languages, ensuring there’s something for everyone.

Public and Private Karaoke Rooms: SingSpace powered by Stingray Karaoke provides two distinct karaoke experiences. In public rooms, users can sing solo or duet, record their performances, share them on the platform or through social media, and interact with fellow users. Private rooms offer the same features and the added advantage of hosting exclusive karaoke parties with friends and family.

Karaoke Arena: This exciting feature, still under development, promises stadium-like singing contests, both solo and multiplayer, creating a gamified karaoke experience like never before. Users can also curate playlists and perform in a concert-like atmosphere, inviting audiences via invitation links.

Social Features: SingSpace powered by Stingray Karaoke encourages user-generated content, with published recordings showcased on user profiles and in the content feed. Users can react, like, comment, and share recordings, fostering a vibrant and interactive community. Singers can also share their performances on other social platforms through unique links.

AI Moderation: Another upcoming development, SingSpace powered by Stingray Karaoke is incorporating AI moderation tools to ensure a safe and respectful environment for all users. In-house customer care teams will complement AI efforts, ensuring that inappropriate content and comments are swiftly addressed.

– The Solution: Flexible Mapping. It has emerged as the perfect tool to tackle SKAdNetwork limitations. It leverages the 100 campaign ID combinations available on SKAd to maximize data points for algorithmic optimization. Advertisers can monitor variables like lines, ad sizes, creatives, creative types, exchanges, and inventory bundles. Flexible Mapping empowers advertisers to process and analyze information with reporting tools, enabling intelligent optimization decisions.

– The Results: Since implementing Flexible Mapping, Smadex achieved remarkable results, overcoming SKAdNetwork’s limitations. Some campaigns witnessed a 100% increase in recorded installs while maintaining the same spend. The tool enabled Smadex to navigate the SKAd landscape precisely, uncovering insights that were initially considered lost.

In conclusion, Smadex’s SKAd Flexible Mapping not only addresses the challenges posed by SKAdNetwork but elevates iOS campaign optimization to new heights. This shows how Smadex faced SKAd challenges and exceeded expectations by achieving unprecedented results.

Further enhancing the analysis, Smadex strategically explored the performance of Playables within campaigns. The team tested and analyzed Playables to identify the most effective moments, leading to the development of a new Playables strategy that significantly reduced the Cost Per Retained User (CPRU). Visualizations showcasing the relationship between Cost Per Install (CPI) and CPRU demonstrated the effectiveness of this data-driven strategy, offering a clear picture of moments of peak user engagement and enabling strategic adjustments and optimizations.

This analysis is particularly useful when comparing interstitial and rewarded mobile ad placements. These insights shed light on how users engage differently with these ad formats, showcasing the emerging patterns.

The World Health Organization emphasizes the importance of combatting sedentary lifestyles to extend life expectancy, with the potential to prevent up to 5 million deaths annually through increased physical activity.

Individuals are dedicated to investing their time and resources in acquiring the most effective wellness advice. Total Gym stands as the pioneering digital service dedicated to user wellness, offering access to a wealth of over 900 wellness and fitness resources within a unified platform. This platform is thoughtfully divided into two sections: ‘Train Your Body’ and ‘Nurture Your Mind,’ ensuring holistic well-being at your fingertips.

Total Gym is the ultimate DCB fitness and wellness service, conveniently available across all devices, with a dedicated app for both Android and iOS. Divided into two sections, Train Your Body’ and ‘Take Care of Your Mind’ our subscription-based, ad-free platform caters to every user’s need.

Empowering users to unlock their peak fitness potential, the’Train Your Body’ section, offers a wealth of resources to help users achieve their fitness goals:

• Immerse yourself in over 280 instructor-led classes, spanning across 11 diverse disciplines, enabling you to train effectively from the comfort of your own home.
• Gain exclusive insights from the world champion himself, Martín Fiz, through a collection of captivating videos.
• Take charge of your fitness journey by setting personalized challenges, each crafted to guide you towards specific goals within an 8-week timeframe.

As society increasingly prioritizes mental health, Total Gym is committed to supporting your emotional well-being. Our platform equips users with an extensive range of resources to nurture their mental health:

• Embark on a transformative journey with our video-guided meditation sessions, providing a serene escape from the stresses of everyday life.
• Tune in to our enriching podcasts, covering a spectrum of topics including meditation, fitness, nutrition, yoga, and mental health, all curated to enhance your holistic well-being.
• Dive into a treasure trove of over 250 pieces of content, thoughtfully tailored to elevate your overall sense of well-being.

At Total Gym, we’ve introduced a dedicated personalized section for our more than 2,000 users, that serves as a comprehensive hub for users to monitor and track their fitness journey. This personalized space provides vital information, including weight and body mass index records, along with a visual representation of your progress. It also features monthly challenges to help you track your evolution and mark your completed routines.

TotalGym includes an integrated AI assistant to guide and support our DCB subscribers on their journey towards a healthier life. Whether it’s answering questions, providing expert advice on training, or offering nutritional insights, our AI companion is dedicated to enhancing your well-being every step of the way.

Furthermore, Total Gym is designed to accommodate a wide range of household profiles and is compatible with all devices, like Smart TV, ensuring accessibility for all.

HOUSE OF COMICS

Special features to get comics to the digital format

• A new way to enjoy the best stories and graphic novels on your devices respecting the printed comics original styles.
• Unlimited Comics
• The PREMIUM service provides unlimited access to all content and enables all functionalities.
• Read Offline
• No connection needed to enjoy the comics. You can download it to read offline.
• Configurable Reader
• Adjust the comic reader by changing the background color, take notes and use a bookmark.
• Continuous Reading
• Follow the story from the point you left it. You can read multiple stories is simultaneous.
• Independent Authors
• Content supervised by experts in the Comic industry and works by independent artists.
• Multi-screen
• Enjoy Comics from all your digital devices and continue reading where you left them.

VSPAGY Personalized Video Interactivity SaaS 3.0 (Beta) platform provides End-to-end Video-Tech Solutions to enable enterprise customers to go beyond linear videos and create rich-media format (Personalization and Interactivity) communication.

The platform allows the creator to create hyper-personalized video content for their customers at scale, use a range of pre-set elements to customize their videos from adding eye-catching Animations to allowing text Input validations including telephone, email, password from within the video itself. It also allows users to be able to make any image interactive with hotspot linking to media elements like images and placing video within video. Creators can include even Interactive call-to-action (CTAs) Buttons and add options like radio, checkboxes, and list options to deliver great personalized and interactive experiences and get lead conversions.

The objective was to build DIY tools with the capabilities to enable users convert their linear videos, personalize all assets, with layers of individual interactivity across frames, add personalization, giving access to Ready-to-use template libraries for multiple use cases across industries. Hence, allowing any individual with no prior knowledge of content creation to be able to create rich media communication (images, gifs or videos) themselves.

While the target audience of the managed services Personalized Video Interactivity platform are the large enterprise marquee customers, but the target audience of its SaaS 3.0 (Beta) platform are Small and medium-sized enterprises (SMEs), small office/ home office (SOHO) entrepreneurs, individual content creators.

While there are a lot of creator tools, no one is catering to the enterprise need by covering entire customer lifecycle journey – Lead Generation, Customer Experience, Feedback & Surveys, Retargeting, Explainer & Training, On-Boarding, Cross-sell & Up-sell, Customer Engagement, Referrals, Persona Mapping, Reminders & Renewals with 100+ use cases across industries.
The platform also offers, amongst other features, the ability to generate API links to be able to integrate it with enterprise platforms or websites to generate Real-time viewer analytics. Enterprise grade secured API’s for seamless integration Personalization with 5000 TPS, scalable to 25000 TPS. One of the most cost – effective personalised video interactive platform in the world, build in-house from scratch. Agnostic to publishing and distribution channels including SMS, Email, WhatsApp, MobileApp, App Notifications, amongst others with Actionable video insights powered by AI.

VSPAGY is a registered trademark of Acadian Technologies Private Limited. The company is ISO-27001:2013 compliant and is also DPIIT/ DIPP certified as part of the Startup India program. CERT-IN Audit certification by RBI empaneled vendor: Entire data is encrypted at rest and in motion.

This unique blend of personalization and interactivity has proven to be highly effective in engaging customers, driving customer loyalty, and boosting marketing campaign results. Some key parameters which showcase the transformative impact of its offering are: