Telin’s commitment to delivering excellence is evident in its voice and mobility, infrastructure, and platform solutions, which consistently meet diverse customer needs across geographies. This approach addresses challenges in maintaining consistent service quality while adapting to varying market requirements and aims at supporting customers by offering cost-efficient yet effective solutions. By combining infrastructure, platform capabilities, and customer focus, Telin underscores its role as a key player in the global digital connectivity market.

Digital Platform: Redefining the Global Connectivity Ecosystem

Telin’s digital platforms, namely NeuTrafiX, TNeX, and NeuAPIX, are at the forefront of its innovation strategy, catering to the dynamic needs of enterprises and hyperscalers. Significant investment in developing advanced platforms has redefined the standards of global connectivity, enabling enterprises to operate with greater efficiency and scalability.

NeuAPIX, Telin’s Communication Platform as a Service (CPaaS), enables stakeholders to respond quickly and seamlessly to customers on multiple channels. NeuAPIX’s AI-powered Virtual Assistant supports real-time query resolution across channels, 24/7, with seamless human intervention for complex queries.

The platform empowers businesses and telecoms to deeply personalize and optimize communication workflows across SMS, voice, and OTT channels like WhatsApp. The platform is uniquely positioned to help businesses and service providers leverage emerging trends in communications, from Location-Based Advertising (LBA) to Mobile Number Verification (MNV) and Telco Credit Scores.

Telin is Telecom WhatsApp Business Solution Provider (Telco BSP), part of Meta’s directory. This role allows Telin to integrate NeuAPIX solutions with the WhatsApp Business Platform, facilitating businesses in utilizing WhatsApp for customer communication. Telin also provides technical support and troubleshooting services to ensure prompt issue resolution. In 2024 alone, Telin successfully managed a total message volume of 847 million, demonstrating its capacity to drive impactful outcomes for clients.

Study Case of First-ever LBA using WhatsApp Business capabilities

1. Challenge: Leveraging SMS-Based Location-Based Advertising (LBA)
Telkomsel, a leading Indonesian telecom provider, wanted to enhance the performance and capabilities of its legacy SMS-based Location-Based Advertising (LBA) solution. Telkomsel’ss goal was to leverage its Telco Big Data Assets via its Telco Network API to offer advertisers more impactful, real-time location-based campaigns. However, traditional SMS, while reliable, lacked the engagement rates and user interaction features necessary to meet the growing demands of modern businesses and consumers.

2. Opportunity: Leveraging WhatsApp for Location-Based Advertising
Telin, recognizing the potential to address this challenge, proposed a unique solution. As a WhatsApp Telecom Business Solution Provider (BSP), Telin identified the opportunity to leverage WhatsApp Business capabilities to enhance Telkomsel’ss LBA offering. WhatsApp ‘smassive reach and rich interaction features, such as multimedia messaging and real-time communication, made it an ideal platform for delivering more engaging and personalized location-based advertisements.

3. Solution: Telin and Telkomsel Collaboration for WhatsApp LBA
In a collaborative effort, Telin and Telkomsel developed the first-of-its-kind Location-Based Advertising (LBA) solution using WhatsApp Business capabilities. By integrating Telkomsel’ss Telecom Network API with WhatsApp, they transformed the way businesses could engage with customers in real-time based on their physical location. This innovative solution enabled advertisers to send multimedia-rich, highly targeted messages to users’s WhatsApp accounts, tailored to their geographic position, ensuring relevance and enhancing user engagement.

4. Outcome: Significant Improvements in Engagement and Brand Adoption
The results of this pioneering collaboration were remarkable:
– The Click-through Rate (CTR) of WhatsApp-based LBA campaigns increased by 6x compared to traditional SMS-based LBA campaigns.
– Within the first 2 months of launching the WhatsApp LBA solution, 22 brands joined the platform, leveraging the enhanced capabilities of location-based advertising via WhatsApp to reach their target audiences more effectively.
– Brands experienced higher engagement rates, improved customer interactions, and a more personalized experience for users, all of which contributed to the success of the campaign.

This case demonstrates how Telin, in partnership with Telkomsel, successfully enhanced its LBA offerings, delivering unprecedented results by integrating WhatsApp’ss interactive platform with its Telco Big Data Assets. This collaboration highlights the potential for telecom operators to revolutionize their advertising models by embracing innovative CPaaS solutions like NeuAPIX’s WhatsApp LBA.

As of December 2024, Telin recorded a 7% increase in revenue and an 8% rise in net income. This growth was primarily fueled by the voice business, which remained the largest contributor to the company’ss revenue, achieving an 11% growth rate.

Secure Enablement. The Motive Entitlement Server uses highly secure SIM-based authentication to activate RCS functionality on compatible devices, including video, emoji and other rich media. It is secure and prevents a hacker from getting into the middle of a cross-platform communication (Android phone sending an RCS message to an iPhone and vice versa). This essentially uses software to activate RCS functionality on compatible devices, including video, emoji and other rich media

Scalable Configuration. The process of managing the provisioning of large large-scale device volumes on a single network, which can run into the thousands or even millions. The entitlement server provisions all relevant devices to be able to run RCS once a customer activates the messaging client

The entitlement server is a prerequisite to enable RCS for operators that support it as of 2025.

Beyond driving performance, we’sve leveraged RCS to tackle unique challenges that even other interactive channels, such as OTT, cannot address. Additionally, it has proven effective for promoting alternative or niche offerings that are difficult to advertise through traditional messaging platforms.

Case 1: Overcoming Messaging Limitations with RCS
We partnered with La Pastina, a leading Brazilian e-shop specializing in premium wines and gourmet foods, to enhance their messaging strategy. Historically, we ran campaigns through SMS and WhatsApp to drive traffic and sales to their online store. However, a unique challenge arose: Meta’ss strict WhatsApp regulations prohibit the promotion or mention of alcoholic beverages in messaging and images, creating a significant constraint for the brand ‘spromotional efforts.

RCS provided the perfect solution. Offering greater flexibility while maintaining security and compliance, RCS allowed us to overcome WhatsApp ‘slimitations. By implementing precise segmentation, enforcing age restrictions, and securing explicit user consent, we unlocked the full creative potential of RCS. This included enhanced visuals and phrasing, which significantly improved user experience and campaign performance.

The results exceeded expectations. Not only did RCS outperform SMS, but it also surpassed WhatsApp in click-through rates, despite the latter ‘sdominance in Brazil.

Results:

SMS: 1.9% CTR
WhatsApp: 10.9% CTR
RCS: 18.55% CTR

Case 2: Unlocking New Potential with RCS in Emerging Industries
Yellow Card, a cryptocurrency platform in Nigeria, partnered with us to raise awareness and drive user acquisition using RCS. Initially, we approached the campaign with some skepticism, as cryptocurrency is not a typical use case for our RCS campaigns. However, a deeper analysis revealed that RCS was an ideal fit for this unique offering—and the campaign ‘soutstanding results validated our approach.

Results:

RCS Read Rate: 42.3%
RCS CTR: 2.94%
RCS excelled for several key reasons:

Audience Targeting: The niche audience of data-enabled, high-ARPU users aligned perfectly with the typical RCS user profile.
Interactive Content: RCS enabled the delivery of engaging, interactive content that explained complex financial concepts in an accessible and user-friendly way.
Trust & Branding: Verified senders and brand-specific visuals fostered trust—critical for promoting financial services.
By combining security, branding, and interactivity, RCS proved to be the perfect channel for sensitive and specialized offerings like cryptocurrency, outperforming traditional channels such as SMS and email.

Out of all the global markets where RCS is present and expected to make a significant impact in 2025 and beyond, perhaps the highest expectations are for the US market and so far, the trends seem to support that. Not only is the US very SMS-centric, the arrival of RCS on iPhones in its strongest market is driving the buzz. Telcos and enterprises are also on board and Infobip is in a singularly beneficial position. Infobip is the only CPaaS provider to sign with a leading nationwide US telco and have agent registration processes underway, as well as an active pre-holiday shopping season campaign live with two Fortune 100 companies.

They’sve all realised the potential RCS Business Messaging has, with its registered (branded) sender scheme, rich media capabilities and ubiquitous nature, and Infobip is excited to see how the first major RCS campaigns in US turn out.

Illustrating the potential of RCS business messaging, estimates of global monthly active users vary depending on the source, but some list it at approx. 2.5 billion, comparable to WhatsApp in 2024 (2.8 billion). Infobip has complete or partial coverage in 28 countries.

RCS is on the cusp of greatness. Total global growth in RCS messages on the Infobip platform in 2023 was at 358%. Countries like UK or Spain have seen RCS traffic increase 25-fold, in part due to Infobip’ss push with telcos and enterprises. Our data aligns with industry growth projections: in H1 2024, we’sve seen a 722% Y-o-Y growth globally, 368% in India, 357% in Latin America, 48% in Europe. Prime Day is one of our busiest days, and in 2024, we’sve seen growth of 922% Y-o-Y.

These growth rates are an encouraging sight and growth will likely continue, even if not in three figures, before levelling off.
The key to driving RCS business messaging is not only expanding coverage and convincing enterprises, although it’ss indispensable. Just like users want a better experience, enterprises need to have the ability to craft true conversational experiences and the proper tools.

Infobip’ss CPaaS platform and the years of providing omnichannel solutions provide enterprises with campaign management web interfaces and APIs, AI elements such as chatbots and personalisation features, but also the support to get the campaigns rolling with expert advice and best practices. Once the campaign has been launched, a data-driven approach to tweaking and analysing performance helps for future engagement.

AI in particular has the potential to elevate RCS for business messaging, simplifying customer interactions and providing a true conversational experience in a range of verticals, from retail to travel. The use cases ripe for elevating are also numerous, such as sales and post-sales, or support – essentially any where a customer would like to or need to conduct a more elaborate conversation that would otherwise require a human agent.
The ability to upgrade SMS to RCS as coverage expands, while RCS campaigns can failover to SMS in case a device doesn’st support RCS, is reassuring enterprises that their campaigns will be delivered, and makes a case for adoption.

This initiative allows customers to explore a curated catalog of 500+ healthcare and beauty products, complete payments securely via e-wallets or bank transfers, and arrange delivery all within a single WhatsApp chat. Backed by ADA Asia’ss robust technology and dynamic fallback mechanisms, even customers without active WhatsApp accounts seamlessly transition to SMS, ensuring no disruptions in their shopping journey.

The results speak to the scale and impact of this transformation:
1. 60% of all chatbot interactions led to purchase transactions, showcasing WhatsApp as a high-conversion sales channel.
2. Over 31,000 users engaged with WhatsApp-exclusive promotions, unlocking significant revenue opportunities.
3. More than 60,000 users interacted with DAN+DAN’ss chatbot, demonstrating the platform’ss ability to foster wide-scale adoption.
4. Intelligent fallback mechanisms ensured that conversion rates remained consistently high, even for users without WhatsApp accounts.

This collaboration not only addresses evolving customer expectations but also positions DAN+DAN as a trailblazer in conversational commerce. With ADA Asia’ss cutting-edge solutions, DAN+DAN has bridged the gap between conversation and commerce, driving loyalty, increasing operational efficiency, and setting a new standard for retail innovation in Indonesia.

Fast & Personalized

Customers can ask about mobile operator packages, manage existing services, or discover new offerings—and receive immediate, helpful responses. CareAgent easily handles tasks such as service cancellations, while proactively suggesting new and relevant service options

How It Works

1) Customer Reaches Out: A message is sent through a preferred messenger.
2) CareAgent Responds: Guided by a defined personality and goal, CareAgent provides natural, tailored solutions.
3) Service Optimization: Complex issues, if any, are escalated to a human team member—ensuring that no problem goes unsolved.
CareAgent serves as an efficient way to enhance customer experience through intelligent automation, proactive recommendations, and human-like empathy.

Driving Business Insights & Improvement
Every interaction is analyzed for patterns and opportunities. This continuous feedback loop drives smarter responses, improved products, and more delightful customer experiences all in real time.

Scalability & Customization
CareAgent grows with the business. It can handle a few dozen daily queries or scale to thousands, ensuring smooth and efficient user support. It is also easily customizable to match brand guidelines, preferred tone of voice, and domain-specific knowledge—maintaining an authentic interaction at every touchpoint.

Intelligent Analytics Dashboard
Powerful insights are accessible via CareAgent’ss real-time analytics dashboard. Key metrics such as response times, customer satisfaction, and conversation topics are tracked to identify trends, refine strategies, and continuously improve the customer experience.

Automated vs. Human Hand-Off
CareAgent efficiently manages most inquiries. When complex or sensitive issues arise, the conversation is seamlessly routed to a human agent, equipped with all relevant context to ensure no situation goes unresolved and service quality remains high.

Multi-Language Support
CareAgent can converse in multiple languages, making it suitable for operations in one country or across borders. This feature opens doors to international markets and enhances the experience for diverse customer segments.

Elevated customer service experiences are enabled through CareAgent—where empathetic communication, proactive service, and intelligent insights unite to transform how customer care is delivered.

Game-Changing Results

In just its first year, afina has achieved remarkable success:
– Over 2000 advertisers onboarded
– 3500+ campaigns launched in over 25 countries
– 15+ success cases with mobile network operators

Cases

One notable success story is that of a telecom operator that partnered with afina. By implementing the platform, the operator experienced a substantial increase in ad income – 2 to 2.8 times – within just six months. This significant boost in revenue underscores the effectiveness and high impact of afina ‘scontent and advertising service.

Another example from the enterprise perspective: a real estate company partners with a telecom operator to launch an IVR campaign targeting subscribers who have expressed interest in Dubai properties. The IVR message provides a list of relevant apartments and prompts the subscriber to press 1 to access the real estate website. The real estate company pays the operator a commission for each lead generated through the campaign.

Monetization model:
Cost per lead (contact left on the landing page)
Revenue for the period received by operator via platform.

Benefits:
– Generate qualified leads for real estate agents
– Drive traffic to the real estate website
– Increase conversion rates and sales
– Provide a seamless and engaging customer experience
– Leverage the operator ‘snetwork and subscriber base
– Access valuable customer insights and data

User-Centric Approach

afina’s user-centric approach ensures that advertising is relevant and non-intrusive. The platform ‘ssophisticated algorithms analyze user behavior to identify offers that align with their interests and needs. This results in a positive and engaging experience for users, who receive personalized deals that are tailored to their specific preferences.

Benefits for Operators

afina offers a range of benefits for mobile operators, including:

– Increased ARPU by up to 5% monthly
– Enhanced customer engagement and satisfaction
– Valuable insights into subscriber behavior and preferences
– Free pilot program for risk-free evaluation
– Seamless deployment with minimal effort required

Conclusion

afina ‘s innovative content and advertising service is transforming the mobile advertising landscape. Its proven track record of success, commitment to user privacy, and focus on delivering targeted, relevant advertising make it a standout entry for the MEFFYS Awards 2025 in the Content & Advertising category. With its ability to drive revenue growth, enhance customer engagement, and provide valuable insights, afina is poised to continue revolutionizing the way mobile operators monetize their subscriber bases.

Messaging API
Gain total access to all omnichannel features through a single interconnection. Our Messaging API allows you to enhance your customer interactions with efficiency and precision.

Why Use It?
Agility and Adaptability

An omnichannel inbox gives you the agility to keep up with trends and customer ‘spreferred channels. You get to gain real-time data from multiple channels to optimize your strategy.

Personalization
Leverage customer data across messaging channels to provide personalized communications, enhancing customer relevance and driving lead conversions.

Cost-Efficiency

By enhancing customer experience and retention, an omnichannel messaging platform minimizes the need for expensive customer acquisition.
Competitive Advantage

Dexatel’ss omnichannel messaging service gives you the competitive advantage to set yourself apart from the rest. Customers tend to choose businesses that offer convenience.

Advanced Messaging Features
PowerSMPP supports a wide range of messaging types, including A2P SMS, WhatsApp Business API, and RCS (Rich Communication Services). These modern communication channels help businesses reach a broader audience, enhance customer engagement, and create new monetization opportunities.

Dynamic Routing and Billing
The platform offers dynamic routing for MO/MT messages based on origination or destination, with advanced logic for cost-effective message delivery. It supports flat-rate billing, MCC/MNC-based rates, and a least-cost routing (LCR) engine, ensuring high profitability for businesses.

Real-Time Analytics and Monitoring
PowerSMPP provides comprehensive analytics and monitoring tools, allowing businesses to track traffic performance, gateway health, and system load in real-time. Features like live queue monitoring and configurable verbosity levels help manage system congestion and troubleshoot issues quickly.

Intuitive Web Control Panel
The platform includes an easy-to-use web interface for managing contacts, routing rules, and generating detailed reports. It also supports automated invoicing and payment tracking, streamlining financial management for businesses.

Multilingual Support
PowerSMPP supports multiple languages, including French, Spanish, Portuguese, and English, enabling businesses to provide localized experiences for their global partners.

Platform Independence
PowerSMPP is cross-platform, supporting both Windows and Linux-based environments. Its flexible deployment options reduce infrastructure costs and integrate seamlessly with existing IT setups.

IP Messaging and Developer API
Leverage new communication channels like WhatsApp Business API and RCS for marketing, automation bots, and team inbox management. PowerSMPP also offers a robust RESTful API for secure message termination and system interaction.

Robust Security Features
The platform ensures data security with TLS/SSL encryption, two-factor authentication, role-based access, and encryption for sensitive data, ensuring that both business and user data remain secure.

Scalable Architecture
PowerSMPP’ss high-throughput design can handle more than 10,000 transactions per second, supporting businesses with large-scale messaging needs. Its distributed architecture enables high availability and redundancy, ensuring smooth operations even during peak traffic.

Global Reach with SS7 Sigtran Integration
For businesses expanding globally, PowerSMPP supports SS7 Sigtran and SMPP integration, simplifying connections with global telecom networks and ensuring compliance with GSM MAP 09:02 protocols.

Comprehensive Messaging Solution
PowerSMPP offers a complete solution for handling A2P SMS traffic, marketing campaigns, financial messaging, and more. It enables businesses to optimize their messaging strategies, reduce costs, and expand their reach with new-age communication channels.

Conclusion: PowerSMPP delivers a scalable, secure, and customizable messaging platform for enterprises. With features like dynamic routing, real-time analytics, IP messaging, and global reach, it’ss the ideal solution for businesses seeking to enhance communication, streamline operations, and drive growth.

This innovation provides our customers with seamless and immediate access to omnichannel services, facilitating bidirectional communication solutions. Consequently, TGS is transforming hundreds of millions of one-way communications (SMS) into interactive, two-way communications (RCS).

– Intuitive interface: Our solution is centered around a visual drag-and-drop flow builder designed for users without programming knowledge, allowing them to manage omnichannel campaigns effortlessly. his innovative approach has enabled us to broaden our business strategy to encompass the entire business sector, not just development companies, significantly increasing our customer base.

– Innovative features: TGS has developed a variety of location-based services, such as real-time travel insurance proposals based on user location, and personalized offers through our integrations with databases and CRMs, which enable real-time extraction of customer information. Additionally, we offer AI-based systems, including bots for resolving frequently asked questions and customer service, among others. The TGS CPaaS solution integrates Geofence, a bot builder with NLP/NLU capabilities, segmentation solutions, and many other services to create new products.

Our solution guarantees delivery through a channel fallback mechanism, ensuring that important messages are always received via the customers' preferred communication channels. It also provides real-time dashboards with operational analytics, service status, and notifications across all channels. The TGS CPaaS messaging service reaches over 369 million end customers, with one client alone generating more than 300 million messages per month across SMS, RCS, email, app, and OTT channels.

Success cases

– Vivo Brasil leverages this solution to manage communications for all its end customers (~80 million users) in a centralized and holistic manner across various channels. This has enabled the development of a service ecosystem for B2B segments, incorporating innovative use cases such as geolocation-based advertising and online sales systems with biometric solutions.

– Europe and LatAm messaging providers and major market aggregators benefit from conversion of SMS to RCS which helps prevent messaging fraud and introduces new capabilities like brand verification and fraud reduction. With our unique ability to convert SMS to RCS, we anticipate increasing TGS RCS traffic by over 500 million messages per month in the coming months.

– From large corporations to SMEs, businesses are using our services to implement conversational messaging solutions that enhance business KPIs. One of our fintech customers, thanks to our messaging solution, was able to evolve their customer interaction system to an omnichannel model, resulting in a 140% increase in closed agreements and a 299% boost in the economic benefit of their campaigns.

How It Works:

Smart Fallback Mechanism: The system detects RCS-enabled devices and delivers messages via RCS. If RCS is unsupported, the system seamlessly switches to WhatsApp, and for devices that don’t support WhatsApp, SMS acts as the final fallback. This ensures no message is left undelivered.

Cost Optimization: By prioritizing RCS where available, enterprises can capitalize on its competitive pricing for rich media messaging while using other channels as needed to maintain communication consistency.

Enhanced Impact: Users on RCS and WhatsApp experience interactive, media-rich messages, while SMS ensures every user remains connected, regardless of their device or app compatibility.

This omnichannel approach ensures uninterrupted communication, broader audience coverage, and optimized costs—all contributing to impactful and efficient messaging campaigns.

Features such as verified sender information, end-to-end encryption, and multimedia-rich content enable businesses to establish trust and deliver engaging interactions. Launching RCS Business Messaging (RBM) campaigns can be complex, requiring businesses to create RBM agents and secure necessary agent approvals. iBASIS eliminates this complexity, providing a seamless, fully supported experience. This simplifies brand onboarding and accelerates their ability to deliver rich, interactive messaging experiences.

Empowering operators and brands with: – Agent creation, registration, and management. – Market pricing audits and simplified billing. – A robust Campaign Manager Tool enabling segmentation, testing, and real-time tracking. – Opt-in/opt-out management for user privacy and compliance. This streamlined approach ensures operators can launch and monetize RCS quickly while brands can execute impactful campaigns effortlessly. Case Study: European MNO Campaign Success The European MNO RCS campaign, powered by iBASIS, has demonstrated the true potential of RCS in enhancing user engagement: – Read Rate: 70%, significantly surpassing email open rates (36.5%) – Conversion Rate: 10%, outperforming SMS campaigns and setting a new standard for interaction The campaign utilized RCS’s interactive features, including one-tap replies, branded content, and media-rich messaging, to create a seamless and engaging user experience.

Compared to a parallel SMS campaign, RCS achieved far superior engagement and conversion metrics, proving its effectiveness as a channel for richer communication. RCS is inherently compatible with existing SMS opt-in consents, eliminating the need for separate opt-in procedures required by platforms like WhatsApp. This compatibility simplifies customer interactions, making RCS an attractive choice for brands and operators. Market Trends and Leadership RCS is rapidly gaining momentum, with a forecasted global penetration of 57% of smartphone users by the end of 2025. iBASIS, a trusted partner of MNOs, supports the adoption of RCS Business Messaging.

Through ecosystem-wide efforts, RCS is enabled in 19 key markets, including North America and Western Europe. By 2029, Mobilesquared projects that RBM will be commercially active in over 125 markets. This growth is fueled by the channel’s ability to address critical challenges in A2P SMS, including mitigating revenue leakage, improving security, and enhancing brand verification. As RBM adoption expands, it will drive significant revenue opportunities for operators while creating trusted, enriched experiences for subscribers. Why iBASIS? Pioneering Expertise – With 20+ years of A2P SMS expertise, iBASIS is uniquely positioned to lead the evolution toward RCS. Comprehensive Support – From onboarding to campaign execution, iBASIS provides a complete suite of managed services to operators and brands. Security and Trust – Advanced encryption, sender verification, rich media verifications, and fraud detection ensure customer safety.

Scalability Through aggregation and integration with Google and Apple, iBASIS enables global reach for RCS campaigns. RBM offers opportunities beyond simply replacing SMS. By shifting just 10% of brand spend from other channels like digital advertising and customer care, it has the potential to unlock a $100 billion market. iBASIS, with its expertise and strategic partnerships, is uniquely positioned to help operators capitalize on this growth. It delivers innovative tools that empower brands to create impactful and meaningful customer interactions. In the next three years, RCS is expected to achieve the global ubiquity of SMS while offering unparalleled richness and interactivity.

iBASIS is at the forefront of this transformation, redefining the messaging landscape and setting a new standard for brand communication. By enabling businesses to engage their audiences through richer, more interactive messaging, iBASIS is shaping the future of digital marketing and customer engagement.

Key Initiatives:

Data-Driven Insights: Casas Bahia leveraged its extensive customer data to conduct in-depth analysis, identifying high-potential customer segments. This analysis allowed for the development of tailored strategies and targeted messaging designed to resonate with these specific audiences, maximizing engagement and conversion potential.

Targeted Campaigns: To assess the effectiveness of different messaging channels, targeted campaigns were launched using both RCS and WhatsApp. This dual-channel approach allowed for direct comparison of performance, enabling data-driven insights into customer engagement and conversion rates across platforms.

Results:

The Brazilian retail powerhouse dramatically increased sales by harnessing the power of RCS to promote their popular digital installment payment solution, Carn Digital. In a side-by-side comparison with WhatsApp, RCS consistently outperformed in both conversion rates and return on investment. Through a strategic partnership with Pontaltech, Casas Bahia successfully executed this campaign, solidifying RCS as an indispensable tool for their digital strategy.

• Read Rate: 24%
• Response Rate: 28%
• 1.6x Conversion vs WhatsApp
• 6.2x Higher ROI vs WhatsApp
• 397x ROI

Testimonial:
“Integrating RCS with Pontaltechs expertise has opened a new avenue for customer connection. It offers a clear evolution over SMS. The ability to combine text with visuals opens doors to explore new engagement techniques and gauge audience response. Multimedia content adds undeniable value compared to plain text. It enriches communication and creates a more engaging experience that facilitates a complete customer journey within a single message. Utilizing RCS has significantly enhanced the user experience. It offers greater flexibility for interaction and a user-friendly interface that resonates with our customers.” Josua Ma, Product Manager of Financial Services at Casas Bahia

Conclusion:

Pontaltech and Casas Bahia partnership demonstrates the power of RCS using data-driven insights, targeted marketing, and optimized customer journeys in achieving customer acquisition excellence. By leveraging RCS and precisely targeting customer segments, the campaign achieved a remarkable 6x higher ROI than WhatsApp. This case study underscores the importance of continuously analyzing customer data, refining communication strategies, and embracing innovative solutions to maximize marketing effectiveness and drive business growth.

Challenges 

o   Fragmented Vendor Landscape: EasyPark previously relied on multiple SMS providers in different regions, resulting in inconsistent delivery rates and frequent troubleshooting. 

o   Critical Alerts and OTPs: Parking reminders and one-time passcodes (OTPs) are pivotal to user experience—if users can’t receive timely messages, they can’t park, hurting both user satisfaction and EasyPark’s bottom line. 

o   Security & Trust: Smishing (SMS phishing) poses a growing threat. EasyPark needed a secure messaging channel that offered immediate recognition and trust for customers. 

·       Solutions 

o   Unified Global Messaging Partner: By consolidating onto Sinch’s SMS API, EasyPark enjoys simplified operations, consistently high delivery rates, and a single source of technical support for all markets. 

o   RCS Rollout for Enhanced Engagement: Sinch introduced Rich Communication Services (RCS) as a next-generation channel for Android. RCS includes brand verification (blue checkmarks, brand logo) and interactive features, giving users peace of mind that messages are authentic and secure. 

o   Seamless Integration & Scalability: EasyPark required minimal development work—no new integrations or complex setups—making RCS deployment nearly frictionless. 

·       Impact & Results 

o   Improved Delivery and Engagement: Overall delivery rates reached 97% across Germany, with 40% of messages automatically upgraded to RCS. 

o   Stronger Security & Trust: Verified branding and rich media features boost user confidence, reducing risk from phishing or spoofed numbers. 

o   Streamlined Operations: A single global partner means fewer support tickets, more predictable costs, and increased focus on core product innovation. 

o   Future Potential: Early success in Germany paves the way for RCS expansion to more markets, including new use cases like in-message customer support. 

·       Takeaway: EasyPark’s partnership with Sinch exemplifies how next-generation messaging—particularly RCS—can revolutionize user engagement and security on a global scale. By pioneering seamless, fully verified messages in a mission-critical setting (parking and mobility), EasyPark and Sinch showcase a best-in-class approach to enhancing mobile user experiences worldwide.