CTIA Branded Calling ID™
CTIA
Branded Calling ID (BCID) is a secure, standards-based solution designed to enhance trust and authenticity in enterprise communications by delivering branded call information, such as caller name, logo, and call reason, directly to consumer smartphones, in-band. CTIA has launched its wholly owned subsidiary Branded Calling ID LLC as the first industry-led, commercially available identity presentation solution to utilize STIR/SHAKEN protocols and cryptographic signing and ensure that call data is protected and verified, mitigating risks associated with fraudulent calls, especially brand impersonation and identity spoofing.
The platform operates through a network of BCID Authorized Partners who undergo thorough vetting to validate enterprise caller data, ensuring the legitimacy of the information provided while also fostering best in class cross-industry collaboration and innovation.
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Built as an open ecosystem, BCID offers seamless interoperability across networks, enabling consistent delivery of branded call data nationwide. Enterprises benefit from detailed monthly reporting that confirms the successful delivery of their branded calls, ensuring they are only billed when the data is successfully conveyed. This is a significant improvement in transparency and billing operations when compared to today’ss out-of-band branding technologies.
Device agnostic, this is the first branded calling solution that doesn’st require the consumer to download an app to receive branded calls. As such, BCID creates a trusted communication ecosystem that not only enhances consumer confidence but also improves the effectiveness and reliability of business-to-consumer interactions. Through rigorous vetting and adherence to industry standards, the solution is designed to support enterprise businesses in fostering secure and meaningful customer engagement while preventing fraud and illegal spoofing attacks.
BTS Identity Suite
BTS
The BTS Identity Suite embodies the principles of this award category groundbreaking solutions that elevate identity verification, enhance security, and deliver an improved user experience within the digital ecosystem through its innovative approach to Comprehensive Authentication via Seamless Integration of Telco Assets.
By leveraging telco infrastructure and data, the suite delivers a secure and frictionless authentication experience tailored for CommTech players, including operators, hyperscalers, and CPaaS providers. This cutting-edge solution strengthens security and redefines usability and trust, setting a new benchmark for innovation in the digital identity landscape.
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Overview of BTS Identity Suite:
The BTS Identity Suite integrates three robust solutions that independently ensure authentication yet can be combined to deliver a superior, unified approach. This flexibility allows clients to address evolving security challenges with a tailored mix of solutions, ensuring usability and inclusivity. The Suite delivers secure, scalable, and user-friendly authentication by integrating telco assets through a single API. Designed for CommTech players, the suite combines Mobile ID, Voice Biometrics, and Silent SMS Authentication into a flexible solution that addresses evolving security challenges while enhancing user trust and experience.
1. SMS Authentication: Silent SMS Authentication and OTP
Revolutionizing Authentication with Silent SMS Technology and OTP
Silent SMS Authentication and OTP collectively leverage comprehensive authentication via seamless integration of telco assets to deliver secure and frictionless verification methods. This innovative approach uses mobile network capabilities and partnerships with major tech players in the device end-user space to ensure device authenticity and user verification. Together, Silent SMS and OTP enhance security, simplify the user experience, and drive efficiency across authentication processes.· Key Benefits
Enhanced Security: Mitigates risks like SIM swap fraud and OTP interception by leveraging telco-grade infrastructure for both Silent SMS Authentication and traditional OTP methods.
Improved User Experience: Ensures a seamless and intuitive authentication journey by reducing disruptions and simplifying the verification process, significantly lowering user abandonment rates.
Cost Efficiency: Reduces operational expenses by optimizing SMS delivery processes and minimizing token management costs while maintaining robust authentication.
Regulatory Compliance: Adheres to strict data protection and authentication standards through robust integrations with telco assets.
Combining Silent SMS Authentication and OTP redefines security and usability, creating a versatile solution for the modern digital identity landscape.2. Mobile ID
Safeguarding Digital Interactions in a Connected World:
BTS’ss Mobile ID leverages mobile operator data to enhance fraud detection, KYC/AML processes, and risk analysis. It offers real-time data access to detect and block fraud types such as SIM swaps and call diversions, while ensuring user privacy through prior consent.
Flexible APIs and global coverage enable seamless integration and scalability across diverse markets and systems.Key Benefits:
Fraud Prevention: Protects financial transactions by identifying risks like SIM swaps, call divert, and roaming status.
Improved Customer Onboarding: Streamlines KYC compliance with verified user information.
Risk Scoring: Provides enriched data for better customer risk assessment.
Data Cleansing: Ensures accuracy with real-time liveness checks on mobile numbers.3. Voice Biometrics
Market Insights:
The global voice biometrics market, valued at $1.85 billion in 2023, is projected to grow at a CAGR of 27.1%, reaching $15.69 billion by 2032, highlighting the growing demand for advanced security solutions.
Elevate Security and Streamline Authentication:
BTS’ss Voice Biometrics leverages unique vocal characteristics, AI and machine learning to ensure reliable authentication, even in variable environments, and a secure, user-friendly alternative to traditional credentials. Its advanced algorithms mitigate risks like voice deepfakes while maintaining user convenience.Key Benefits:
Enhanced Security: Robust protection against identity fraud and voice-cloning deepfake attacks.
Improved User Experience: Eliminates traditional credentials, enabling frictionless authentication.
Operational Efficiency: Reduces authentication time, allowing resources to focus on core business activities.
Cost Savings: Minimizes expenses related to password recovery and management.Why BTS Should Win:
As digital ecosystems continue to evolve, the BTS Identity Suite represents a cornerstone of secure and efficient authentication. By combining cutting-edge innovation with real-world impact, BTS is shaping the future of digital identity and empowering businesses to build trust in a connected world.
The BTS Identity Suite redefines authentication by combining innovative technologies like AI-driven Voice Biometrics, telco-integrated Mobile ID, and Silent SMS Authentication. Unlike traditional solutions, BTS leverages telco-grade assets to ensure unmatched security and scalability. By addressing threats like SIM swaps, voice deepfakes, and OTP interception, BTS empowers businesses to protect user trust while reducing costs. Winning the MEFFYS Award would recognize BTS’ss leadership in advancing secure, innovative solutions for the global CommTech ecosystem.
ADA Asia - Seamless Authentication
ADA Asia
Redefining authentication for seamless customer experiences
Authentication is a critical trust point for businesses. A failed OTP delivery doesn’st just disrupt a transaction, it creates friction that can damage customer relationships and erode brand confidence. ADA OTP, developed by ADA Global, ensures OTPs are delivered with speed, security, and reliability. Using WhatsApp as the primary channel, supported by a smart fallback to SMS, ADA OTP guarantees a 99.9% delivery success rate. Failures are identified and resolved within three seconds, ensuring customers receive the verification they need without interruptions.
Designed for scale, ADA OTP processes over 2 million OTP requests daily, with 1 million fallback SMS messages, making it the trusted choice for high-growth brands like Wuling, Treasury, and bTaskee.
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Why leaders choose ADA OTP:
1. Omnichannel reliability: WhatsApp ensures fast and familiar delivery; SMS provides an automatic failover to safeguard every interaction
2. Built for scale: Handles 2 million daily requests, including 1 million fallback SMS messages, ensuring operational consistency even at peak demand
3. Uncompromising performance: A 99.9% delivery success rate means minimal disruptions, even under high traffic
4. Customer-centric results: Instant fallback ensures no delays, reinforcing trust and reducing churn in critical momentsADA OTP isn’st just about delivering OTPs, it’ss about delivering confidence at scale. By eliminating friction and safeguarding the customer experience, ADA Global empowers businesses to strengthen trust, maintain operational efficiency, and focus on growth.
EarthID
EarthID
EarthID has developed a next-generation authentication solution that redefines security, user convenience, and privacy. Unlike traditional authentication methods that rely on passwords or centralized databases, EarthID offers a fully passwordless, decentralized multi-factor authentication (MFA) solution leveraging cutting-edge technologies, including:
– Decentralized ID wallets for user-controlled authentication.
– QuantumResistant Framework, providing quantum-resistant cryptography to future-proof identity verification. The framework ensures that key generation and custody are resistant to quantum computing threats through advanced cryptographic techniques and Shamir’ss Secret Sharing (SSS) for decentralized key custody.
– Zero-Knowledge Proof (ZKP) verifications, ensuring privacy by allowing users to prove attributes without exposing sensitive data.
– Attribute-Based Access Control (ABAC) grants access based on user, resource, and environment attributes. It enables fine-grained, context-aware permissions, offering flexibility over traditional role-based models.
– By eliminating the need for passwords and enabling decentralized control of identity data, EarthID delivers an authentication solution that is more secure, private, and future-ready than traditional models.
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EarthID’ss solution is fully compliant with major global standards and certifications, including:
- ISO 27001 (Information Security)
- GDPR (General Data Protection Regulation)
- UK DIATF (Digital Identity and Attributes Trust Framework)
- PAS1296 (Digital Age Verification)
Additionally, EarthID is the first and only identity and authentication platform to achieve the prestigious Blockchain Maturity Model (BMM) certification from the Government Blockchain Association, highlighting its superior security, robustness, and enterprise-grade reliability. Recognized for its innovative approach to cybersecurity, EarthID is also prominently featured on the United Nations Internet Governance Forum website as a notable solution in the digital identity and cybersecurity space.
EarthID has delivered tangible impact:
– 30% reduction in fraud incidents:
By eliminating passwords, EarthID’ss solution has significantly reduced fraud incidents stemming from phishing, credential stuffing, and social engineering.
– 80% decrease in password-management support tickets: The seamless, multi-factor passwordless experience has resulted in fewer user issues, lowering operational costs and improving overall IT efficiency.
IPification
IPification
IPification is building the backbone of mobile authentication of today and tomorrow. By verifying the phone number, SIM card, and device via IP address, IPification patented technology is enabling secure, passwordless, zero-tap compatible mobile user authentication, registration, transaction approval, and fraud prevention solutions for any mobile application. Readily available across numerous countries and regions, IPification is trusted by the leading telecom, technology, payment, and OTT companies.
Verified Users
Prove
Prove Verified Users : Fortifying Trust and Safety Across the Digital Landscape
In today ‘s interconnected world, trust is the currency of digital marketplaces. Yet, the anonymity of the internet provides fertile ground for fraudsters, impersonators, and bots to exploit vulnerabilities, eroding user confidence and hindering platform growth. Prove Verified Users provides a robust solution, acting as a digital guardian against these threats across a diverse range of industries.
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Leveraging the power of the Prove Identity Network (PIN) and its vast repository of verified phone data, Prove Verified Users offers a seamless and frictionless identity verification process. By establishing a definitive link between users and their phone numbers, the solution empowers platforms to:
Cultivate Authentic Communities: Verify user identities with minimal effort, ensuring only legitimate individuals participate in online interactions. This fosters trust and encourages genuine engagement across social networks, online dating platforms, and sharing economy platforms. By safeguarding against malicious actors, Prove Verified Users helps maintain the integrity of online communities and protects users from harmful interactions.
Elevate User Experience: Say goodbye to cumbersome document verification processes. Prove Verified Users streamlines onboarding, eliminating friction and frustration for users across eCommerce platforms, financial services, and healthcare portals. This enhanced experience promotes user satisfaction, loyalty, and ultimately, drives platform growth.
Mitigate Risk and Enhance Security: Prove Verified Users provides a powerful defense against fraudulent activities, account takeovers, and chargebacks. By verifying identities at critical touchpoints, platforms can proactively protect users and their valuable data. This is particularly crucial for financial institutions, cryptocurrency exchanges, and online gaming platforms.
Promote Inclusivity and Safety: From live game streaming and online dating to eCommerce and gig platforms, Prove Verified Users enables a safer and more inclusive digital environment. By ensuring authentic interactions, it helps create spaces where users can connect and transact with confidence. In age-restricted platforms, it facilitates crucial age verification processes, protecting vulnerable users. For logistics providers, it ensures secure delivery by verifying recipient identities.
More than just a verification solution, Prove Verified Users is a catalyst for trust and growth in the digital age. By empowering platforms across diverse industries to confidently verify identities, it paves the way for vibrant, secure, and thriving online communities.
MEFFYS 2025
Identity & Data
Voting ended! The winners will be announced at the MEFFYS Ceremory in Barcelona, 27th February
Categories
The MEFFYS 2025
The 20th Annual MEFFYS Awards will take place in Barcelona. As we mark two decades of groundbreaking progress, we’ll look back on a timeline of key milestones and achievements that have shaped the mobile industry.
Interested in taking part or becoming a sponsor? Contact us at meffys@mobileecosystemforum.com